Simplified Cybersecurity Sales for MSPs

The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy

By: Jennifer Bleam

Narrated by: Jennifer Bleam

Length: 2 hrs and 9 mins

Publisher's summary

Selling was already challenging enough.

Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.

What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?

This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.

©2022 MSP Sales Revolution LLC (P)2023 MSP Sales Revolution LLC

Clear, Concise, Powerful

The author delivers on her promise of a filler free explanation of her simplified cybersecurity sales process. Highly recommend for sales people and for service leaders looking to better understand a sales cycle that puts client relationships first.

Excellent book, straight to the point

There’s nothing to dislike about this book. If you sell cybersecurity solutions you need to read this. It’s fast and sharpens your approach, regardless of your existing sales skills. 10/10 will read again

Great sales and strategy book for MSP’s

Awesome!! Read Jennifer provides allot of GEMS in this book.
Well worth your time.
Thanks.

Sincere and helpful

Jennifer provides a solid framework for how to sell cybersecurity. There are no "used car salesman" techniques. Just being a genuine human and framing things in an honest way that adds value to a client. You don't have to become "salesy". She simply helps you understand the value proposition and how to convey the importance of what you offer to your clients.

This book is for MSPs that want to make sure they have a handle on their value proposition and properly framing that and presenting it to your prospects, while avoiding fake "closing" techniques that turn people off.

I encourage you to check her out on podcasts and download her resources. She is a genuine and sincere person who is great at helping MSPs.

The insight and approach Jennifer provided on cybersecurity sales and marketing.

I absolutely love Jennifer’s book, “Simplified Cybersecurity Sales for MSPs.” It’s an indispensable resource for MSPs and MSSPs at any stage of their business journey, offering innovative insights into sales and marketing strategies. Jennifer does a phenomenal job breaking down complex concepts into actionable advice, providing readers with fresh perspectives every time they consult the book. Whether you’re starting out or looking to enhance your existing services, this book, with its honest approach to selling and marketing, is a must-have that you’ll find yourself returning to for ‘different nuggets’ of wisdom. - Mike H.