-
Cybersecurity Sales
- A Buyer's and Seller's Perspective
- Narrado por: Sarah Eileen
- Duración: 4 h y 53 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Cybersecurity Sales
Compra ahora por US$14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Project Zero Trust
- A Story About a Strategy for Aligning Security and the Business
- De: George Finney, John Kindervag - foreword
- Narrado por: Daniel Thomas May
- Duración: 7 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 52
-
Narración:4.5 out of 5 stars 41
-
Historia4.5 out of 5 stars 41
In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.
-
5 out of 5 stars
-
This one will be a classic
- De Jordan en 10-16-22
De: George Finney, y otros
-
The Smartest Person in the Room
- The Root Cause and New Solution for Cybersecurity
- De: Christian Espinosa
- Narrado por: Kaleo Griffith
- Duración: 6 h y 54 m
- Versión completa
-
General4 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4 out of 5 stars 46
With cyberattacks resulting in often devastating results, it’s no wonder executives hire the best and brightest of the IT world for protection. But are you doing enough? Do you understand your risks? What if the brightest aren’t always the best choice for your company? In The Smartest Person in the Room, Christian Espinosa shows you how to leverage your company’s smartest minds to your benefit and theirs. Learn from Christian’s own journey from cybersecurity engineer to company CEO.
-
2 out of 5 stars
-
Bland
- De Jonathan en 09-01-21
-
The CISO Evolution
- Business Knowledge for Cybersecurity Executives
- De: Matthew K. Sharp, Kyriakos Lambros
- Narrado por: Christopher Grove
- Duración: 13 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 21
-
Narración:4.5 out of 5 stars 19
-
Historia4.5 out of 5 stars 19
In The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos "Rock" Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert business aligned cybersecurity is crucial and demonstrate how business acumen is being put into action to deliver meaningful business outcomes.
-
5 out of 5 stars
-
Recommend
- De Cristen Mini en 01-15-24
De: Matthew K. Sharp, y otros
-
Cybersecurity for Dummies
- De: Joseph Steinberg
- Narrado por: BJ Harrison
- Duración: 13 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 47
-
Historia4.5 out of 5 stars 47
If keeping your business or your family safe from cybersecurity threats is on your to-do list, Cybersecurity for Dummies will introduce you to the basics of becoming cyber-secure! You'll learn what threats exist, and how to identify, protect against, detect, and respond to these threats, as well as how to recover if you have been breached!
-
5 out of 5 stars
-
informative
- De Anonymous User en 07-09-21
De: Joseph Steinberg
-
Cybersecurity for Beginners
- De: Raef Meeuwisse
- Narrado por: Danny Eastman
- Duración: 7 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 56
-
Narración:4.5 out of 5 stars 47
-
Historia4.5 out of 5 stars 47
Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.
-
2 out of 5 stars
-
Not for IT ppl moving into security
- De keith en 03-25-18
De: Raef Meeuwisse
-
Simplified Cybersecurity Sales for MSPs
- The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy
- De: Jennifer Bleam
- Narrado por: Jennifer Bleam
- Duración: 2 h y 9 m
- Versión completa
-
General5 out of 5 stars 5
-
Narración:5 out of 5 stars 5
-
Historia5 out of 5 stars 5
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy? This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.
-
5 out of 5 stars
-
The insight and approach Jennifer provided on cybersecurity sales and marketing.
- De Amazon Customer en 02-10-24
De: Jennifer Bleam
-
Project Zero Trust
- A Story About a Strategy for Aligning Security and the Business
- De: George Finney, John Kindervag - foreword
- Narrado por: Daniel Thomas May
- Duración: 7 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 52
-
Narración:4.5 out of 5 stars 41
-
Historia4.5 out of 5 stars 41
In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.
-
5 out of 5 stars
-
This one will be a classic
- De Jordan en 10-16-22
De: George Finney, y otros
-
The Smartest Person in the Room
- The Root Cause and New Solution for Cybersecurity
- De: Christian Espinosa
- Narrado por: Kaleo Griffith
- Duración: 6 h y 54 m
- Versión completa
-
General4 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4 out of 5 stars 46
With cyberattacks resulting in often devastating results, it’s no wonder executives hire the best and brightest of the IT world for protection. But are you doing enough? Do you understand your risks? What if the brightest aren’t always the best choice for your company? In The Smartest Person in the Room, Christian Espinosa shows you how to leverage your company’s smartest minds to your benefit and theirs. Learn from Christian’s own journey from cybersecurity engineer to company CEO.
-
2 out of 5 stars
-
Bland
- De Jonathan en 09-01-21
-
The CISO Evolution
- Business Knowledge for Cybersecurity Executives
- De: Matthew K. Sharp, Kyriakos Lambros
- Narrado por: Christopher Grove
- Duración: 13 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 21
-
Narración:4.5 out of 5 stars 19
-
Historia4.5 out of 5 stars 19
In The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos "Rock" Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert business aligned cybersecurity is crucial and demonstrate how business acumen is being put into action to deliver meaningful business outcomes.
-
5 out of 5 stars
-
Recommend
- De Cristen Mini en 01-15-24
De: Matthew K. Sharp, y otros
-
Cybersecurity for Dummies
- De: Joseph Steinberg
- Narrado por: BJ Harrison
- Duración: 13 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 47
-
Historia4.5 out of 5 stars 47
If keeping your business or your family safe from cybersecurity threats is on your to-do list, Cybersecurity for Dummies will introduce you to the basics of becoming cyber-secure! You'll learn what threats exist, and how to identify, protect against, detect, and respond to these threats, as well as how to recover if you have been breached!
-
5 out of 5 stars
-
informative
- De Anonymous User en 07-09-21
De: Joseph Steinberg
-
Cybersecurity for Beginners
- De: Raef Meeuwisse
- Narrado por: Danny Eastman
- Duración: 7 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 56
-
Narración:4.5 out of 5 stars 47
-
Historia4.5 out of 5 stars 47
Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.
-
2 out of 5 stars
-
Not for IT ppl moving into security
- De keith en 03-25-18
De: Raef Meeuwisse
-
Simplified Cybersecurity Sales for MSPs
- The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy
- De: Jennifer Bleam
- Narrado por: Jennifer Bleam
- Duración: 2 h y 9 m
- Versión completa
-
General5 out of 5 stars 5
-
Narración:5 out of 5 stars 5
-
Historia5 out of 5 stars 5
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy? This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.
-
5 out of 5 stars
-
The insight and approach Jennifer provided on cybersecurity sales and marketing.
- De Amazon Customer en 02-10-24
De: Jennifer Bleam
-
A Leader’s Guide to Cybersecurity
- Why Boards Need to Lead - and How to Do It
- De: Thomas J. Parenty, Jack J. Domet
- Narrado por: Jonathan Todd Ross
- Duración: 5 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 17
-
Narración:4.5 out of 5 stars 12
-
Historia4.5 out of 5 stars 12
In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who've spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.
-
5 out of 5 stars
-
Must read for today’s corporate leaders
- De J. M. Wilson en 10-20-20
De: Thomas J. Parenty, y otros
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 1,072
-
Narración:5 out of 5 stars 903
-
Historia4.5 out of 5 stars 895
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
4 out of 5 stars
-
SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
-
Cybersecurity Essentials
- De: Charles J. Brooks, Christopher Grow, Philip Craig, y otros
- Narrado por: Ryan Burke
- Duración: 17 h y 27 m
- Versión completa
-
General4 out of 5 stars 40
-
Narración:4 out of 5 stars 35
-
Historia4 out of 5 stars 34
Cybersecurity Essentials provides a comprehensive introduction to the field, with expert coverage of essential topics required for entry-level cybersecurity certifications. An effective defense consists of four distinct challenges: securing the infrastructure, securing devices, securing local networks, and securing the perimeter. Overcoming these challenges requires a detailed understanding of the concepts and practices within each realm.
-
2 out of 5 stars
-
Not made for audio...
- De Kassandra Clauser en 06-07-19
De: Charles J. Brooks, y otros
-
How to Measure Anything in Cybersecurity Risk
- De: Douglas W. Hubbard, Richard Seiersen
- Narrado por: Patrick Cronin
- Duración: 10 h y 21 m
- Versión completa
-
General4 out of 5 stars 124
-
Narración:4 out of 5 stars 108
-
Historia4 out of 5 stars 107
Insightful and enlightening, this book will inspire a closer examination of your company's own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing - as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.
-
4 out of 5 stars
-
Not appropriate for audio, buy a hard copy instead
- De Wanderer en 01-20-17
De: Douglas W. Hubbard, y otros
-
This Is How They Tell Me the World Ends
- The Cyberweapons Arms Race
- De: Nicole Perlroth
- Narrado por: Allyson Ryan
- Duración: 18 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,419
-
Narración:4.5 out of 5 stars 1,216
-
Historia4.5 out of 5 stars 1,211
Zero day: a software bug that allows a hacker to break into your devices and move around undetected. One of the most coveted tools in a spy's arsenal, a zero day has the power to silently spy on your iPhone, dismantle the safety controls at a chemical plant, alter an election and shut down the electric grid (just ask Ukraine). For decades, under cover of classification levels and non-disclosure agreements, the United States government became the world’s dominant hoarder of zero days.
-
2 out of 5 stars
-
Decent story, cringeworthy narration and editing
- De since1968 en 02-13-21
De: Nicole Perlroth
-
Eleventh Hour CISSP®
- Study Guide, Third Edition
- De: Eric Conrad, Seth Misenar, Joshua Feldman
- Narrado por: Matthew E. Kelly
- Duración: 10 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 109
-
Narración:4.5 out of 5 stars 87
-
Historia4.5 out of 5 stars 85
Eleventh Hour CISSP®: Study Guide, Third Edition, provides readers with a study guide on the most current version of the Certified Information Systems Security Professional exam. This book is streamlined to include only core certification information and is presented for ease of last-minute studying. Main objectives of the exam are covered concisely with key concepts highlighted. This new edition is aligned to cover all material in the most current version of the exam’s Common Body of Knowledge.
-
3 out of 5 stars
-
pretty good but need pdf file for charts
- De Amazon Customer en 08-24-21
De: Eric Conrad, y otros
-
Cybersecurity Career Master Plan
- Proven Techniques and Effective Tips to Help You Advance in Your Cybersecurity Career
- De: Dr. Gerald Auger, Jaclyn “Jax” Scott, Jonathan Helmus, y otros
- Narrado por: The Voice Gallery
- Duración: 8 h y 20 m
- Versión completa
-
General5 out of 5 stars 6
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 6
Cybersecurity is an emerging career trend and will continue to become increasingly important. Despite the lucrative pay and significant career growth opportunities, many people are unsure of how to get started.
-
5 out of 5 stars
-
A Must for Aspiring Cybersecurity Professionals
- De Chuck S en 02-12-23
De: Dr. Gerald Auger, y otros
-
Cybersecurity First Principles
- A Reboot of Strategy and Tactics
- De: Rick Howard
- Narrado por: Rick Howard
- Duración: 9 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 17
-
Narración:4.5 out of 5 stars 14
-
Historia5 out of 5 stars 14
Rick Howard, the Chief Security Officer, Chief Analyst, and Senior fellow at The Cyberwire, challenges the conventional wisdom of current cybersecurity best practices, strategy, and tactics and makes the case that the profession needs to get back to first principles.
-
2 out of 5 stars
-
solid advice
- De Dan Casebolt en 12-12-23
De: Rick Howard
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,000
-
Narración:4.5 out of 5 stars 759
-
Historia4.5 out of 5 stars 750
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- De: Matthew Dixon, Ted McKenna
- Narrado por: Matthew Dixon, Ted McKenna
- Duración: 5 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 70
-
Narración:5 out of 5 stars 58
-
Historia5 out of 5 stars 54
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
-
5 out of 5 stars
-
Something to Think About
- De Anonymous User en 09-08-23
De: Matthew Dixon, y otros
-
Fire Doesn't Innovate
- The Executive's Practical Guide to Thriving in the Face of Evolving Cyber Risks
- De: Kip Boyle
- Narrado por: Kip A. Boyle
- Duración: 5 h y 14 m
- Versión completa
-
General5 out of 5 stars 8
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 5
Combating cybercrime is a necessity of doing business in the 21st century. Financial and identity thefts occur with annoying frequency, and no executive today can afford to ignore the damage phishing, malware, and malicious code pose to their company's future. But with this invaluable guide, anyone, no matter what their skill level or bandwidth, can become an effective cyber risk manager.
-
5 out of 5 stars
-
A gentle nudge in the right direction
- De VK en 10-06-22
De: Kip Boyle
-
New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- De: Mike Weinberg
- Narrado por: Mike Weinberg
- Duración: 8 h y 1 m
- Versión completa
-
General5 out of 5 stars 330
-
Narración:5 out of 5 stars 273
-
Historia5 out of 5 stars 272
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
-
5 out of 5 stars
-
New sales rep
- De Amazon Customer en 02-04-21
De: Mike Weinberg
Resumen del Editor
"In the words of David Spark, who produces the CISO Series, which includes the CISO/Security Vendor Relationship Podcast, “If getting customers to respond to sales calls is hard, getting CISOs to respond is exponentially harder. Tactics you learn in traditional selling simply do not work on CISOs.”
Sales is a world where the slightest advantage can be the difference between being the top performer and missing quota. This book is built to give you meaningful advice that will help you get that edge and be the top performer in the competitive, challenging world of cybersecurity sales. Imagine identifying your ideal buyer and then asking them to write a book on what works and what doesn’t when selling to them. Add in a second perspective, that of a salesperson who has had lots of success, sharing strategies and tips that work. Those are the types of advantages this book will bring you.
In each chapter we cover important topics giving you two perspectives. This book breaks down who the security leader is, what backgrounds they come from, decisions they are faced with, and what they care about when they look for solutions. We will break down how to stand out when selling to these leaders, how to navigate sales cycles, and how to become a trusted advisor. We will tell you how to get in front of leaders and how to win key deals.
Cybersecurity should be a collaborative effort between vendors and security teams because what’s at stake truly matters. Security leaders want you to listen to this book. Your Chief Revenue Officer and Chief Executive Officer want you to listen to this book. We hope you enjoy the journey and help make our industry a little better today than it was yesterday.
Más títulos del mismo
Related to this topic
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 46
-
Narración:4.5 out of 5 stars 39
-
Historia4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General4 out of 5 stars 216
-
Narración:4 out of 5 stars 171
-
Historia4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 370
-
Narración:4.5 out of 5 stars 315
-
Historia4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General3.5 out of 5 stars 128
-
Narración:4 out of 5 stars 53
-
Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 46
-
Narración:4.5 out of 5 stars 39
-
Historia4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General4 out of 5 stars 216
-
Narración:4 out of 5 stars 171
-
Historia4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 370
-
Narración:4.5 out of 5 stars 315
-
Historia4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General3.5 out of 5 stars 128
-
Narración:4 out of 5 stars 53
-
Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- De: Tony J. Hughes
- Narrado por: Simon Mattacks
- Duración: 8 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 144
-
Narración:4.5 out of 5 stars 117
-
Historia4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- De Amazon Customer en 04-04-18
De: Tony J. Hughes
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 90
-
Narración:4.5 out of 5 stars 80
-
Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- De: Leonard C. Green, Paul B. Brown
- Narrado por: Leonard C. Green, Tim Andres Pabon
- Duración: 5 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 29
-
Narración:4.5 out of 5 stars 24
-
Historia4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
-
3 out of 5 stars
-
Need a narrator who is not phlegmy
- De Leo en 01-19-18
De: Leonard C. Green, y otros
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- De: Ryan Blair, Don Yaeger
- Narrado por: Johnny Heller
- Duración: 6 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 220
-
Narración:4.5 out of 5 stars 193
-
Historia4.5 out of 5 stars 190
Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
-
3 out of 5 stars
-
I wouldn't read it again
- De Blahhhhhh en 01-07-13
De: Ryan Blair, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 173
-
Narración:4.5 out of 5 stars 158
-
Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 93
-
Narración:4 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- De: Anthony Iannarino
- Narrado por: Anthony Iannarino
- Duración: 5 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 308
-
Narración:4.5 out of 5 stars 266
-
Historia4.5 out of 5 stars 265
Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
-
4 out of 5 stars
-
gems buried in fluff
- De Andrey Norin en 04-13-18
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
-
General4 out of 5 stars 1,485
-
Narración:4 out of 5 stars 1,271
-
Historia4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
2 out of 5 stars
-
Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
-
Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- De: Stephanie Palmer
- Narrado por: Judith Brackley
- Duración: 6 h y 40 m
- Versión completa
-
General4 out of 5 stars 93
-
Narración:4 out of 5 stars 72
-
Historia4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
-
2 out of 5 stars
-
Much Too General to Be Useful
- De Coldmountain en 05-22-15
De: Stephanie Palmer
-
Who
- The A Method for Hiring
- De: Geoff Smart, Randy Street
- Narrado por: Patrick Lawlor
- Duración: 4 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 1,478
-
Narración:4.5 out of 5 stars 1,207
-
Historia4.5 out of 5 stars 1,197
Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
-
4 out of 5 stars
-
Great book but need PDF of Scorecard material
- De Nancy Walsh en 10-17-12
De: Geoff Smart, y otros
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,179
-
Narración:4.5 out of 5 stars 994
-
Historia4.5 out of 5 stars 986
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
Lo que los oyentes dicen sobre Cybersecurity Sales
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Omar L
- 07-28-21
Absolutely loved it!
Being in Sales and in the cyber security space, this book gave me a fresh and unique look into the CISO’s world and how they make buying decisions. I definitely recommend if you’re in those two fields.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total2 out of 5 stars
-
Ejecución1 out of 5 stars
-
Historia2 out of 5 stars
- Plinth
- 12-05-23
Horrible narration.
Could not finish. It's as if the narrator read the book in one breath. If she were in my conference room, pitching security sales, I would have left the room or asked her to leave.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña