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Buy for $14.95
Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates to help finance them, why in the world aren't more efficiency projects approved?
Based on 20 years of experience influencing efficiency decision making in more than three billion square feet of properties, this author concludes that many more projects would be approved if energy professionals were actually trained to sell rather than simply promote efficiency.
Energy-efficiency products, services, and programs all require effective selling. Professional sales skills make you more successful at advancing any energy-efficiency initiative, regardless of your role in the process. Moreover, you need to think of yourself as a sales professional even if your job title does not include the word sales.
This book contains more than 80 short essays, each of which examines a unique aspect of efficiency-focused professional selling. Many originally appeared on Jewell Insights, the Efficiency Sales Professional Institute's daily email and smartphone blog that offers drip-irrigation reinforcement of concepts borrowed from the award-winning, weeklong Efficiency Sales Professional Certificate Boot Camp.
As of this writing, more than 1,000 energy professionals have benefited from this training. Hundreds of testimonials confirm the link between efficiency-focused professional selling and increased sales success: higher closing ratios, shorter sales cycles, deeper retrofits, and more.
What listeners say about Selling EnergyAverage Customer Ratings
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- Adrian Altine
I attended one of marks week long classes found it a fantastic jumpstart my energy efficiency selling career
1 person found this helpful
Not just another sales book
As an Enterprise Software Salesman who has read dozens of sales books, I was hesitant on reading this at first. Since I’m new to selling software into the commercial Buildings space, I figured I’d see if I could learn a thing or two from Selling Energy.
Now, after completing the book, I not only learned way more than a thing or two, but I will continue to come back to this book through deal progression as it is, for me, a workbook, a guide that will be used for years to come.
The only thing, I wish Mark could add onto the book about Selling Energy through a pandemic and after as the commercial real estate market has taken a tremendously big hit.
- Anonymous User
Good insight into selling of high energy efficient solutions. Definitely recommend for anyone selling in this industry.