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Publisher's Summary

The nation's number-one real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life - no matter who you are or what you do.

Ten years ago Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then he's become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.

Now, for the first time, Fredrik shares his secrets so anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade, or convince someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about.

Blending personal stories, hilarious anecdotes, and the expertise he's gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, an audiobook that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don't have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life's dealings, you'll come out a winner.

©2015 Fredrik Eklund and Bruce Littlefield (P)2015 Penguin Audio

What members say

Average Customer Ratings

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  • 4.6 out of 5.0
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  • Overall
  • Performance
  • Story

Not a story about how to sell, but about his life

The book was a very enjoyable listen, Fredrik was an excellent narrator.

However, as the title describes the book, I got the impression that it would be a book on sales strategies he uses. While he shares some tips and tricks, the book is mostly filled with his own story and how amazing he himself is.

8 of 9 people found this review helpful

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Horrible

This book was so bad I could not get past the first 20 minutes. No valuable information provided.

3 of 3 people found this review helpful

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Don't waste time or money.

Very little practical advice about selling. The focus is on the author himself. Don't waste your money like I did.

7 of 8 people found this review helpful

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  • Story

Ego Trip

What was most disappointing about the authors’s story?

The author likes to tell you how great he is. Seemed like more of an ego trip for him. I didn't find the book particularly helpful and wouldn't recommend it.

2 of 2 people found this review helpful

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  • Performance
  • Story
  • CJ
  • 11-09-16

Sounds like Grover from Sesame Street

Any additional comments?

This guy's voice is very interesting to listen to, but it was a nice personal touch to be able to hear his voice. Book was very entertaining, maybe less informative than I would have liked, but motivating nonetheless.

1 of 1 people found this review helpful

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Fantastic Book!

Frederik has written a masterpiece - a manual for anyone aspiring for something greater. His insight into the modern relationships between excellence and the exceptional journey each of us take to get there is uniquely profound. You will discover his advice on business, love, and everything in between, is significant and applicable to you; whatever your specific path may be. I look forward to reading his future books, and you should to. If everything he writes is as applicable and enjoyable as this book, then he will have solidified the "Eklund" name as a staple in the community of significant modern authors.

2 of 3 people found this review helpful

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Excellent!

Excellent! All that I've heard before, all the necessary lessons of life are here! Thank you

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Thank you for reading it yourself!

Fredrick,
Great book! Really appreciate the detail you went into about your journey to such a level of success. Your opening up is much appreciated! The little sound effects and tonality really personalized the book to your journey.
Thanks! 🙏🏻🙏🏻

  • Overall
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This book is nothing less than SPECTACULAR!!

I loved everything about this book. You will learn not just how to live professionally but how to become your best self! Fredrik Eklund overdelivers in this book and you MUST read it! Don’t hesitate... read it now!

Josh

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Some ok info but lots of filler

So if you’re looking for a manual about specifically what to say in a sales dialogue this doesn’t have much material for you. If you want to have someone describe how to workout, diet, dress and be flamboyant this is your book.
There’s some good info here, specifically about using social media, but it’s not like Roger Dawson, Kenrick Cleveland or even Tony Robbins Sales training.