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Publisher's Summary

Why do smart people make irrational decisions every day? The answers will surprise you.

Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2008 Dan Ariely (P)2016 HarperCollins Publishers Ltd

Critic Reviews

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." (Jerome Groopman, New York Times best-selling author of How Doctors Think)
" Predictably Irrational is wildly original. It shows why - much more often than we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." (George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley)
"Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable." (Daniel Kahneman, Nobel Prize in Economics, 2002)

What members say

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A fascinating and exciting read...simplistic

I really loved this book..it offered string insight into clearly understanding how BE can be applied and a guide to helping us deal with our irrationality effectively

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Great book

Maby too much recurrence of conclusions, but overall, the book is interesting, narrator is great

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Delightfully instructive!

Each chapter presents a new experience that demonstrates how we are all essentially irrational. And it's very interesting to realize that. The narration is also great.

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Fascinating and Delightful

Excellent book: sharply observed, insightful, inspiring. Fascinatingly well written and delightfully narrated. It doesn't get much better than this.

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  • henoc mimbo
  • 10-15-18

Woow

The writer and narrator are a perfect match. Would highly recommend this book and audible

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  • Amazon Customer
  • 10-10-18

One of the most insightful books I’ve read

I was recommended this book by 2 people. Now I’ve now got my wife reading it so I can talk to her about it. She’s loving it too.

The information in this book is densely packed in but presented with great charm, context and conclusions so it’s an easy read/listen.

I can’t wait to listen again and this time to write down the headlines of each lesson I was most intrigued by.

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  • Anonymous User
  • 09-06-18

My New Audiobook Anchor

Dan's writing and Simon's narration makes for a powerful combination. It would seem I have found my new audiobook anchor. Every other book will be measured against this experience.

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  • Anonymous User
  • 07-20-18

very interesting

I really found this book fascinating. The author presents a skilled mix of research and original thought on the topic of human decision making. it is insightful for anyone working with people and trying to understand themselves better.

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  • Amazon Customer
  • 07-11-18

Fantastic read on our Irrationalitys

Hard to sum up the book it reads much like Influence by Robert cildini which covers how we so little about our own decisions, this including influence are one of 10 most important reads.

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  • Tim
  • 03-25-18

Entertaining and informative

A great book, both informative and entertaining. Well written and the audio book is beautifully delivered. Highly recommended

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  • Mark F
  • 09-24-17

Interesting observations about human behavior

Really enjoyed the more business oriented info, as well as finding the day to day stuff intriguing. The second half of the book went into more general behaviour which was interesting but personally I got more from the first few chapters which focused on market forces... worth a listen though.

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  • Exclusive Analysis Ltd
  • 07-04-17

largely fascinating book and very well read

some fascinating ideas in the book and I loved the dry narration - highly recommended!

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  • Ross
  • 05-12-17

Very interesting book with relatable examples

Any additional comments?

This is the first book I've read on behavioural economics and it has definitely made me want to read more. The book covers a great breadth of topics with very relatable examples backed up by Ariely's studies. By the end of the book my understanding of the decisions people make had changed so much so that I could predict the outcomes of the studies he was describing. It has definitely changed the way I approach decision making.

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  • Jacob Magnussen
  • 03-13-17

Amazing insight

The insight you get into the irrationallity of man is amazing. All backed up by science. Made me a better man and leader.