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Publisher's Summary

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th-anniversary edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides listeners on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

©2014 George Lakoff (P)2014 Recorded Books

What members say

Average Customer Ratings

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  • Jeffrey
  • Sheffield, PA, United States
  • 03-19-15

The book was great. The voice actor was weak.

I thoroughly enjoyed this book. Great insight and thoughtful. Some of the points were slightly off in the "messaging" he developed in response to conservative frames. Overall, this blew my mind though.

The voice actor sounded somewhat meek and snoopy to me. I would have liked a stronger voice actor.

Overall, an amazing book. Highly recommended.

5 of 5 people found this review helpful

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Nice book, shitty narrator voice

The author makes sense and has put some effort into his book, all of which the narrator made it sound like shit with his voice.

4 of 4 people found this review helpful

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Essential guide to progressive politics

The ideas in this book are revolutionary. The narrator was less then stimulating , but the book itself more than made up for it .

3 of 3 people found this review helpful

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I only wish it were longer.

Some great insights here - no matter where you stand on an issue, understanding the conceptual basis is crucial to resisting manipulation. As a linguistics student, I'll probably read Lakoff's other books too.

2 of 2 people found this review helpful

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Brilliant, practical social political analysis.

Never more needed; should be read by all who want to move us forward. Excellent narration as well. Lakoff provides an essential understanding & toolkit for progressive change work.

2 of 2 people found this review helpful

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Must read!

Despite people's opinion about Lakoff, his ideas are very interesting and worth your time knowing! There was a line in a TV show, "You call the conservatives stupid, the liberals losers." It's hilarious and kind of true. This book tells you why it is true lol!

2 of 2 people found this review helpful

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A wonderful explination of why we are what we are

If you could sum up The All New Don't Think of an Elephant! in three words, what would they be?

I work with students who have TBI and PTSD. Understanding what can make them tick will help me get through to a students healing. Excellent measured book that helps people review the motivators in there life and how one can sit back examine why they are making the decisions they are making.

What was the most compelling aspect of this narrative?

Explaining what has helped to build out sense of values and how response is handled.

What does Chris Sorenson bring to the story that you wouldn’t experience if you just read the book?

I have a little nerve damage in my eyes so listening to Chris Sorenson helps me overcome the stress of missing something. His voice is very calming.

If you could give The All New Don't Think of an Elephant! a new subtitle, what would it be?

I have no idea.

Any additional comments?

No.

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Outside My Comfort Zone

Thinking about politics is outside my comfort zone, but key words in the title, "value", "frame" and "debate", captured my attention. Additionally, the fact that a cognitive linguist wrote it also piqued my interest. I'm an educator who majored in communicative disorders and who has a passion for brain science and language, which helped me get through the book. Fortunately, Lakoff makes the topic understandable through relevant examples and explanations. However, since the info is new to me, I'm going to have to listen to the audiobook again.

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On point... And sobering

I didn't care for the reader but the content was terrific. So interesting! I believe it will change my conversations and viewpoints going forward. I have already recommended this book to so many people. Democrats - we need to get our act together!

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Understanding politics.

The psychology of party. Useful discussion of why people vote the way they do. Informing book.

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Profile Image for Mary Hassan
  • Mary Hassan
  • 03-20-15

Really enjoyable

Would you recommend this audiobook to a friend? If so, why?

If you're looking for clarity on liberal thought and how linguistics can assist in conveying liberal ideas then this is for you.