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Publisher's Summary

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th-anniversary edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides listeners on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

©2014 George Lakoff (P)2014 Recorded Books

What members say

Average Customer Ratings

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  • Jeffrey
  • Sheffield, PA, United States
  • 03-19-15

The book was great. The voice actor was weak.

I thoroughly enjoyed this book. Great insight and thoughtful. Some of the points were slightly off in the "messaging" he developed in response to conservative frames. Overall, this blew my mind though.

The voice actor sounded somewhat meek and snoopy to me. I would have liked a stronger voice actor.

Overall, an amazing book. Highly recommended.

4 of 4 people found this review helpful

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Nice book, shitty narrator voice

The author makes sense and has put some effort into his book, all of which the narrator made it sound like shit with his voice.

3 of 3 people found this review helpful

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Essential guide to progressive politics

The ideas in this book are revolutionary. The narrator was less then stimulating , but the book itself more than made up for it .

3 of 3 people found this review helpful

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I only wish it were longer.

Some great insights here - no matter where you stand on an issue, understanding the conceptual basis is crucial to resisting manipulation. As a linguistics student, I'll probably read Lakoff's other books too.

2 of 2 people found this review helpful

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Brilliant, practical social political analysis.

Never more needed; should be read by all who want to move us forward. Excellent narration as well. Lakoff provides an essential understanding & toolkit for progressive change work.

2 of 2 people found this review helpful

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Must read!

Despite people's opinion about Lakoff, his ideas are very interesting and worth your time knowing! There was a line in a TV show, "You call the conservatives stupid, the liberals losers." It's hilarious and kind of true. This book tells you why it is true lol!

2 of 2 people found this review helpful

  • Overall

Understanding politics.

The psychology of party. Useful discussion of why people vote the way they do. Informing book.

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Indispensable Reading

This ia a how-to manual on how to communicate the most important American ideas and ideals.

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Don't let the reader make you turn this off

Would you recommend this audiobook to a friend? If so, why?

Listen. Get the print our kindle and flip back and forth if the reader bugs you, but still... Find some way to invest this book.

Was there a moment in the book that particularly moved you?

The history. The missed opportunities. The hubris. The hope.

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a must read for everyone who wants social change

highly recommend to anyone trying to understand and impact systemic issues in US and beyond

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  • Mary Hassan
  • 03-20-15

Really enjoyable

Would you recommend this audiobook to a friend? If so, why?

If you're looking for clarity on liberal thought and how linguistics can assist in conveying liberal ideas then this is for you.