Knowing Isn't Doing

By: Rod Santomassimo

Narrated by: Rod Santomassimo

Length: 6 hrs and 53 mins

Publisher's summary

Turn the chaos and confusion into clarity and confidence.

The initial excitement of starting a business for many independent contractors, solopreneurs, and small business owners can quickly turn into a whirlwind of chaos and confusion.

Knowing Isn't Doing provides you with a roadmap that will turn the chaos to clarity and confusion to confidence. More importantly, it will provide you with professional, personal margin to envisioned.

Knowing Isn't Doing provides you with a:

• Seven-step sales playbook that will show you how to consistently find and win more high-quality opportunities
• Three-tiered personal marketing plan that will allow you to differentiate yourself and ensure you remain top-of-mind with key market influencers
• Four-part blueprint for navigating opportunities in your pipeline and moving them to close
• Three-key elements of a revenue-focused operations plan affording you to work less while continuing to create consistent cash flow
• Definitive, proven plan for leveraging your talents and enhancing your personal value along with building your own team, on a budget
• Comprehensive list of downloads and exercises that will enhance your proper implementation of the methods shared

Knowing Isn't Doing provides you everything you need to transform your business into a consistent income generator, affording you the opportunity to achieve the personal life you desire.

©2020 Rod Santomassimo (P)2020 Rod Santomassimo

Excellent book for commercial real estate agents!

Easy to listen to and so many great points, I ordered the hard copy and downloaded the online workbook as well. Advice is so spot on, I just cannot recommend this book enough.

An Excellent Book for Anyone Who Wants to Grow Their Business!

I expected this to be a very good book, considering that it was highly recommended by people I respect, and since everything I’ve seen Rod Santomassimo put out over the years has been good. However, Knowing Isn’t Doing is bursting at the seams with fantastic advice, to a much greater extent than I had anticipated. For anyone looking to grow their business, this book is worth every penny, and more. Many of the concepts presented in this book are in alignment with books by Jim Collins, Donald Miller, Verne Harnish and other renowned authors. If you like their works, then you’ll enjoy this book.

Rod presents a very straightforward series of steps that can be implemented by any business person, whether they are in the beginning stages of business or are already extremely well established.

I would recommend purchasing a printed version of the book, to go with the audiobook. This will make it much easier for referencing certain chapters and steps in the future. And although I listened to this through Audible, I will be purchasing a printed copy as well.

Here are some of my favorite quotes from the book:

“In success there is no silver bullet, but there is silver buckshot.”

“Sometimes the best deals are the ones you don’t do.”

“Ask two questions before you commit to attend any event, even if it’s free: first what’s the return on involvement; and if I go, what does success look like?”

“Waiting for perfection, or the perfect message, will not grow your business. In marketing, the message is everything. But any average message is better than no message at all.”

“Amateurs practice until they get it right but professionals practice until they can’t get it wrong.“

Nothing you don’t know

Rehashing of rehashed material
Pass and go direct to Grant Cardone. Learn from Grant. Or waste your time and money here.