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Just Do It
- The Nike Spirit in the Corporate World
- Narrated by: Donald Katz, Brian Sutherland
- Length: 14 hrs
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Publisher's summary
The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas. To outsiders, Nike was a cult. Insiders believed they were furthering the company's mission: to improve the performance of serious athletes.
Not everyone could be a Nike guy. It required a certain attitude. For example: Michael Jordan refusing to wear Reebok at the 1992 Olympics, or Charles Barkley joking about becoming a porn star. In Just Do It, award-winning author Donald Katz shows how Nike created the spectacular imagery and marketing campaigns that made Jordan, Barkley, and Bo Jackson international icons. He also documented Nike's increasingly influential role in the management of its high-priced talent, taking us inside lucrative endorsement deals involving Jim Courier, Andre Agassi, Deion Sanders, Alonzo Mourning, and Pete Sampras as well as behind-closed-doors negotiations with the NBA and the NCAA as it considered a controversial plan for a collegiate Super Bowl brokered by Nike and super-agent Michael Ovitz.
Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a 19-year-old Korean gluing shoes in a factory, to an advertising wunderkind in Oregon creating the legendary "Bo Knows" campaign, to the fanatical Nike kids who rush into stores the day new shoes hit the street. Along the way, Katz describes the creation and design of Nike shoes, revealing technology worthy of a James Bond movie. He examines the charges leveled against Nike: that the company is exploiting Asian peasants, corrupting younger athletes, and recklessly stirring consumer fever in urban America. He also discusses the corporate spirit and strategies that have made Nike one of the great business stories of the late 20th century.
Just Do It is about the business of sports and the sport of business. It is also the story of a culture in which the sight of an athlete in flight can still evoke awe.
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What listeners say about Just Do It
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Konstantin
- 05-25-17
Disclaimer: Book Was Written in 1994
The information in this book regarding the start of Nike is great. Michael Jordan gets a lot of attention, so if you're a fan like me you'll really enjoy that. The issue comes from the fact that this book is 23 years old. They focus a lot of the book about what was going on in the early 90's as that was still fresh in the mind of people when it was written. Don't get stuck listening to it for 12 hours like me before realizing the age of the book. You can easily get all you info by listening to just the first half.
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7 people found this helpful
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- Anonymous User
- 03-29-23
Verses
Verses you have read many times will impact you in a new way when you hear them read aloud
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2 people found this helpful
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- Rick
- 04-27-17
lengthy and detailed: business or pop-culture?
the author's command of language and use of grandiose words helps to illustrate the nuanced life of an entrepreneur who is inarguably the major factor in the development of sports as a business. even though this is ancient history for many , it is told here with lively detail and well chosen examples linked together by subject matter and not mundane chronology. Stunning insight into American entrepreneurship.
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- Luke
- 09-26-17
surprisingly great read
while I didn't like the guys voice, the book was worth listening too. really liked it
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1 person found this helpful
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- Kindle
- 08-10-17
Awesome
I am impressed with the book and happy. Hope every one like the audible. Thank you.
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- Anonymous User
- 07-13-17
Nice
Good book. Must listen by every one. Thank you soo much ....... love it .
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- Chris Fralic
- 05-16-17
Inside look at early 1990's Nike
Would you consider the audio edition of Just Do It to be better than the print version?
It's a perfect companion and follow up to Shoe Dog from Phil Knight
Was there a moment in the book that particularly moved you?
Inside access to the growth of sports marketing in general and the Jordan brand in particular.
Any additional comments?
It's worth full price - and it's free!
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- Drew (@drewsant)
- 05-07-17
Mostly just a history of Nike
I picked up this book to add to my collection of business books but it doesn’t really fall into that. Rather than get into the business and how Nike is different other than the others it really is more of a corporate history. It goes a bit into the sports marketing and corporate culture but it primarily focuses on Nike’s history and major players from inception to 1994, so it’s not very enlightening from a business standpoint. In addition the author often jumps around from year to year rather than going chronologically so that he ends up repeating himself some times. If you like marketing or Nike this is probably a good book for you, otherwise you can probably skip it.
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- Annie Burton
- 08-20-21
Not what I expected
For some reason I thought it was like the story of how Nike came to be such a big brand, instead its little stories of other people and how they found the brand, Im not a fan of the brand nor the famous people advertising it, so I didnt like it at all, I really thought it would be a good "how it got started" kinda book but its not that at all.
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- Keith W. Fridae
- 09-24-20
A bit cerebral.
A bit cerebral, but entertaining his talented writer can make you think deeply about whether or not to buy an ice cream cone. The story has amazing insights into the decisions and personalities that built the Nike empire.
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- Terrier Mom
- 03-16-18
What were you thinking, Donald?
The narration was terrible. I can't understand how the founder of Audible didn't catch that one. The narrator's voice rose and fell dramatically, meaning that I missed lots of what he said.
I had just finished Shoe Dog and wanted more. But what a difference! This book is a bore. Too wordy, obtuse, zero dialogue... don't bother.
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- Gavin
- 11-05-19
Long listen
Very boring, way too much detail, narrator sounded like a robot, dated book, but it was free to listen
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- Anonymous User
- 03-29-23
Verse
Verses you have read many times will impact you in a new way when you hear them read aloud
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Very pleasant short story.
- By Lisa Pellock on 09-01-23
By: Dina Gregory
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First Day
- By: Seth Fried
- Narrated by: Oliver Wyman
- Length: 6 mins
- Original Recording
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A well-meaning dad frets because his fifth-grade daughter dresses as Dracula for the first day of school in this funny short tale. Haunted by his own memories of childhood insecurity, he nervously awaits the call from school.
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Perception
- By KoeKoe on 05-12-23
By: Seth Fried
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Three Steps, Three Knocks
- By: Whitney Schneider
- Narrated by: Bailey Carr
- Length: 5 mins
- Original Recording
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A young woman, staying in her great aunt’s historical home while in town for a funeral, experiences a ghostly encounter one night but soon realizes it might just be a relative wishing her one final farewell.
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Overdone
- By Tia Chanté on 07-17-23
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I Learn from Children
- An Adventure in Progressive Education
- By: Caroline Pratt
- Narrated by: Becky Ann Baker, Ian Frazier, Kate Turley
- Length: 7 hrs and 46 mins
- Unabridged
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In this classic 1948 memoir, now in its fourth edition, Caroline Pratt recounts, in a wry authorial voice much closer to Will Rogers than John Dewey, how she founded what is now the dynamic City and Country School in New York City; invented the maple "unit blocks” that have become a staple in classrooms and children’s homes around the globe; and came to play an important role in reimagining preschool and primary-school education in ways that resound in the tumultuously creative age before us.
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New look into eduction
- By Anonymous User on 02-08-20
By: Caroline Pratt
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The Ants of Bimbleby Hill
- By: Premee Mohamed
- Narrated by: Raphael Corkhill
- Length: 7 mins
- Original Recording
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Fairies steal a careless young man's diamond ring before he can propose; he must trick them into returning it before the engagement dinner that night. This short fantasy tale will appeal to fans of Neil Gaiman's Stardust and P.G. Wodehouse.
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Enjoyable
- By Joelene on 07-28-23
By: Premee Mohamed
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Home Fires
- An Intimate Portrait of One Middle-Class Family in Postwar America
- By: Donald Katz, Jonathan Alter - introduction, Ricky Ian Gordon - afterword
- Narrated by: Joe Barrett, Jonathan Alter - introduction, Ricky Ian Gordon - afterword
- Length: 28 hrs and 15 mins
- Unabridged
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Home Fires is the powerful saga of the Gordon family--real people, names unchanged. Spanning nearly five decades, from the end of World War II to the early 1990s, their story has the scope, depth, wealth of incident, and emotional intensity of a great novel, and an abundance of humor, scandal, warmth, and trauma--the recognizable components of family life. This is also a masterful chronicle of the turbulent postwar era, illuminating the interplay between private life and profound cultural changes.
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The Way We Were
- By Rick on 09-07-14
By: Donald Katz, and others
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A Tale of Faerie
- By: Dina Gregory
- Narrated by: Holli Dempsey
- Length: 7 mins
- Unabridged
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When Jasmine moves to an old cottage in the countryside, nothing goes right. She itches at night, keeps losing small things or finds them in odd places. Only after an encounter with the famous neighbour do things magically improve for Jasmine. This Devonshire story puts the fairy in fairytale.
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Very pleasant short story.
- By Lisa Pellock on 09-01-23
By: Dina Gregory
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Gingerella
- By: Dina Gregory
- Narrated by: Amy Enticknap
- Length: 6 mins
- Unabridged
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Gingerella is an undecorated gingerbread girl who, neglected by the royal baker, fears she will not be allowed to the Gingerbread Fair. Running away to the forest, she encounters a woodsman with a secret passion...for baking. A mashup of Cinderella and The Gingerbread Man, this funny and fast-paced fairytale features a medieval baking contest, a ravenous queen and a ginger-bottomed prince!
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Very enjoyable!
- By Rebecca on 09-03-20
By: Dina Gregory
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Pearl on Her Toes
- By: Lydia San Andres
- Narrated by: Nicola Barber
- Length: 5 mins
- Original Recording
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In this short tale for fans of Cinderella and Bridgerton, Pearl’s ball gown may carry the whiff of mothballs, but her dance card for the duke’s ball is full…until she loses a shoe. In her enthusiasm, Pearl’s foot slides out of her too-big damask slipper in the middle of a dance and gets kicked around the ballroom to the amusement of the sophisticated guests. What is a spirited but clumsy heroine to do? Can her composure and good humor save her social dignity?
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too short
- By Ldsgirl_37217 on 03-24-23
By: Lydia San Andres
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Expect the Unexpected
- By: Aggie Blum Thompson
- Narrated by: Stephanie Einstein
- Length: 5 mins
- Original Recording
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Emily does not like change—she spends each day working as a children’s librarian and every evening watching television with her cat, Miss Marple. She maintains her house exactly the way it was before her father died. But one day, a mysterious theft at the library pushes Emily out of her routine, forcing her to question if she really is better off all alone.
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Delightful!
- By Melissa Grady on 09-02-22
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The Book of Baraka
- By: Ras Baraka, Jelani Cobb
- Narrated by: Ras Baraka, Jelani Cobb
- Length: 1 hr and 43 mins
- Original Recording
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“When I become mayor, we become mayor.” Ras Baraka’s famous words speak to exactly who he is as a leader - a fiercely loyal member of his community. In this innovative and ground-breaking Audible Original, hear how Baraka - the mayor of Newark, New Jersey - grew from spoken-word artist to school principal to successful politician.
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We need more Barakas in our life....
- By Cecelia Rich on 02-25-22
By: Ras Baraka, and others
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The Chocolate Tree
- By: Dina Gregory
- Narrated by: Angus King
- Length: 7 mins
- Unabridged
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