• In Clear Focus: Influencing Shopper Decisions with Devora Rogers

  • May 17 2022
  • Length: 30 mins
  • Podcast
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In Clear Focus: Influencing Shopper Decisions with Devora Rogers

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  • Summary

  • In Clear Focus: Our guest this week is Devora Rogers, the co-author of Influencing Shopper Decisions, this month's Bigeye Book Club selection. Devora discusses how retail and brand marketers can use agile neuroscience and two new metrics - usage and influence - to provide fresh insights into shoppers’ needs, priorities, and context. IN CLEAR FOCUS listeners can claim a 20 percent discount on Influencing Shopper Decisions at KoganPage.com by using the promo code BIGEYE20 at checkout.
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