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Publisher's Summary

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

©2016 Ari Meisel and Nick Sonnenberg (P)2016 Podium Publishing

What listeners say about Idea to Execution

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    4 out of 5 stars

more like how to automate "our" business

I thought this book was going to be about helping me automate and outsourced my life but really it was about a story of how they built an Outsourcing company and the tools they use. It was a good story for sure but in the end it didn't really help me out at all

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Good info but...

Took to long to get to the meat. The front end of the book came off like a verbal infomercial that would never end. Once I forwarded past all of the sales pitch for the company I found the rest of the book for the most part pretty informative...

2 people found this helpful

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Deleted after 30 minutes

This feels more like an ad for the author’s business than a helpful book for me.

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People pay for perceived value


I don't know if I would pay for this book, however it is very informative to know th type of buisnesses growing in the new technology age. The book does not tell you how they did buisness automation, but they do give you the websites that they supposedly used to do automation. Their primary buisness is providing virtual buisness assistants. 

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good read, listened to it twice

use the tools and ideas in this book, and your business will run itself, great process O.A.O

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Time well spent

Solid information, insights, recommendations and real world experiences. It is commendable and refreshing that the authors also point out in detail mistakes they made along the way which enhances their credibility.

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Excellent

This book is now on the required reading list for all our startup founder and leadership teams.

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Concrete implementable strategies and tools

After reading Ray Dalio’s Life Principles book (which was mind blowing in its concepts for me), this book actually provided tools to help implement some of those concepts. As an entrepreneur, time is the one resource I never have enough of. Ari and Nick provided so much content that I could immediately apply in the current challenges of my business. Of course they also illuminated how useful VA services can be to me and how much I’m doing that I could delegate, which of course means it was a great way to generate more business for themselves. However they lay it all out, no secrets so you could implement yourself or you could be strategic on how you use them or another VA service. Overall I really enjoyed the book. It got my creativity going, energized me and I came away with two solid immediate implementations. The book will be useful to entrepreneurs who are scaling surely, but also small businesses needing to delegate but not ready to hire full time staff. Likewise it will be useful to anyone needing help with team coordination and project tracking, hiring and interviewing, or just more efficient time management. Because they take you through their own progression of tool usage and refinement of their processes, I came away with a much greater understanding of the key tools I need to investigate immediately. The book was an awesome use of my time and I will be returning to it as a reference as I implement. Thank you Ari and Nick!

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A good to know facts & story

Interesting story, although it's a bit repeating itself. The lesson is important and the tips can help you better manage yourself and your work.

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OAO Masterpiece

I really enjoyed hearing the tenacity and perseverance of the authors.
Also, they have a firm understanding of Unique Ability.

1 person found this helpful

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  • Jonny
  • 02-18-17

Game Changer

I don't know many people that write a box by simply voice recording into DropVox each week about what's happened in their business with a view to provide value to a future audience. That drops to a copy writer and then publisher. Finished once they are! Can't recommend this short, punchy to the point review of how to create immense leverage in your biz and personal life. I can't wait to work with these lads.

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  • Philip
  • 01-16-18

Worth the knowledge

The book provides the tools in way of a story about how Nick and Ari and their startup growth.

Although filled with insights on how to optimise, It wasn’t what I was looking for. I work for a company remotely so was aware of ways to optimise a business, in saying that, I did find it to be more a confirmation in the process I intend to implement in my personal startup.

For he person who isn’t aware of the tech solutions or what is actually capable with the tools and resources available today, this book would be a brief and handy insight.