How to Sell Life Insurance.: Life Insurance Selling Techniques, Tips and Strategies

By: Michael Bonilla

Narrated by: Greg Young

Length: 2 hrs and 2 mins

Publisher's Summary

In this book we will cover the following topics: 

1. Rebuttals/Common objections 
2. How to develop a process for selling life insurance
3. Life insurance sales strategies
4. Rapport building
5. Systems to determine a death benefit
6. Why people buy life insurance
7. Common sales maxims and mistakes
8. Selling based on value not price
9. Ways to differentiate yourself in your market

Do you have trouble achieving consistent results in your life sales practice? Perhaps this book could help. I've put together in this book most of the process, systems, and techniques that have helped me in my career. 

Whether you are a seasoned veteran in the life industry or just starting your practice, this book might be what you've been looking for. Are you struggling with objections from prospects? Having trouble finding qualified prospects? Looking for a new strategy or plan of action? Do you have trouble explaining insurance in a simple matter of fact way? Are you looking for under-served markets? Are you looking for structure? Do you ever wonder when to offer permanent over term insurance? Do you wonder how a life insurance retirement plan works? What about the pitfalls of a life insurance retirement plan?

©2018 Michael Bonilla (P)2018 Michael Bonilla

Good information but...........

Pros:A lot of good solid information and teaching. It’s worth the listen.

Cons: The author makes some statements about certain products which are absolutely in error. Perhaps due to the amount of time that has passed from when this was published combined with the ever evolving nature of certain insurance products.

Lastly, he needs a ghost writer to help his poor writing style and a different narrator. Very choppy, subject matters are jammed together, enunciation is very poor and it is extremely monotone. Difficult to follow along at certain points you don’t even realize that he has changed subjects because there is no clear cutoff or transition to the next subject.

That being said, it is worth the listen as there is a lot of good solid material here.
It just needs updating on certain products and a much better presentation.

1 person found this helpful

ABSOULUTY LOVED THIS BOOK!

This book gives the you everything from structure, why we ask things, why clients respond in good or bad situations, handling objects and more! This book is AMAZING!

AWESOME!

This was great information. I'm going on my 3rd time through. If your looking to get into the insurance business, this is a must.

good refresher on life inssurance

really enjoyed the content was very helpful and straight to the point, was a little short

awesome book

a very thorough book on how to sell insurance. I recommend this book if you're in financial services

Great read!!

I really Enjoyed this book, I recommend reading if your in the life and casualty field