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Publisher's Summary

You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second "bites."

Milo Frank, former CBS television talent and casting head, who teaches communication skills to the top executives of such Fortune 500 companies as AT&T, IBM and Bank of America, shows you how easy it is to get your point across in 30 seconds and get what you want. Whether you are writing a letter or memo, making a speech, asking for a raise or promotion, making a point, or closing a sale, How To Get Your Point Across In 30 Seconds Or Less is an invaluable training tool for both business people and professionals. You will be amazed at your enhanced effectiveness when you discover how to use the 30 second message to get exactly what you want.

©1999 Milo O. Frank (P)1999 Simon & Schuster Inc.

What members say

Average Customer Ratings

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  • Overall
    4 out of 5 stars

A little dated in style but material is ageless...

Ok, I agree with some of the reviews---a little corny. But actually, this style is undergoing a revival so don't dismiss it too quickly---ala Mad Men?

I got a lot from this book. I needed to learn to shut the hell up and not talk so much. Make the point and shut up.

The book helped me with that. Buy it.

Chris Reich

4 of 4 people found this review helpful

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    1 out of 5 stars
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    2 out of 5 stars

I learned nothing new.

I recommend books from Tony Robbins or John Maxwell instead, or even How to Win Friends by Dale Carnegie.
Wasted an hour and money.

1 of 1 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

This is a must have, for any powerful communicator

I've likely had this book for 25 years. It's allowed me to put things in: "...terms so plain and firm as to command their assent..." -TJ

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    3 out of 5 stars
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    3 out of 5 stars

A bit fast paced.

Nice book with a nice message, but a bit rushed I think, at times the voices were talking a bit fast for me. An educational book shouldn’t be rushed, but take time to walk you through it. Otherwise seems like a nice book, though even the audible membership price is a bit steep for the length of the book.

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great read

This is a well-written, straight to the point summary on how to get your point across and it gave relevant examples to prove the point. It was a great read. Short and easy.

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This is the Advantage you've been looking for.

I just listened to one of if not THE best leadership books EVER. This book is the way to maximize conversations and objectives in virtually every dimension of business and life.

READ THIS BOOK NOW!

  • Overall
    2 out of 5 stars

Not worth nearly $10 on audible

This book covers the basics in about 45 minutes. For a $10 audiobook I expect to get more time & insights for the price. The recording itself is hokey which often distracts from the points it attempts to make. The principles are decent yet VERY basic and could be found via Google search for free...don't waste your money.

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    4 out of 5 stars

Get your point across in 30secs. Clear Concise and to the Point.

Very helpful information. Easy to listen to, I was interested for the duration of the audio.

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    3 out of 5 stars

Very good advice

I normally talk too much and this will seriously help me rein that in.
Thank you Mister Frank!
Word
Word

  • Overall
    2 out of 5 stars
  • Michael
  • Atlanta, GA, USA
  • 03-06-09

No new news here

The points in this book are the same as a high school writing class on how to write a paragraph.

The entire book is a little more than a marketing approach to how to convey your thoughts in the same way you would write a good memo.

Good for learning the basics, by nothing new to learn here.


0 of 2 people found this review helpful

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    1 out of 5 stars
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  • Gus
  • 10-23-17

if only this book had been 30 seconds or less

a real waste of money
at only 44 minutes long I struggled to make it to the end.
annoying sound effects and using different people to do 'audio quotes' made the listening experience painful. SO much so any useful ideas were lost to me.
if you buy the idea you need to be able deliver impactful messages in sales and/or management in 30 seconds, in principal this book is for you. So knowing you need to prepare, practice and ensure you focus of the key messages will be as helpful as this book will ever be and frankly a lot less annoying

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  • J. Pelagides
  • 07-04-16

Life changing

If you suffer from "talking too much" then this is the perfect audio program. Stop talking for the sake of talking.

There's great advice here that you can apply immediately.