The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience

De: Carmine Gallo

Narrado por: Carmine Gallo

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable.

Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage. Using Jobs’s legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You’ll learn how to:

• Create an inspiring brand story
• Answer the one question that matters most
• Paint a specific, memorable, and consistent vision
• Make numbers meaningful
• Deliver unforgettable moments
• Build visually engaging slides
• Master stage presence
• Make it look effortless
• Rehearse effectively
• Have fun

Every chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs’s techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience.

With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand.

Steve Jobs was a hard act to follow, but once you start using his techniques in your own presentations, you’ll be hard to forget.

©2012 Carmine Gallo (P)2012 Brilliance Audio, Inc.

Great ideas!

We all know Steve Jobs was a master at presentation, and in this book by Carmine Gallo we get a unique insight into the thinking behind these great presentations. For all of us who rehearse an important speech or presentation a couple of times...Carmine Gallo's book is a real eye-opener to the world of Steve Jobs Perfection. I've retooled my thinking and so will you when it comes to the kind of and amount of preparation - whether in business, civic, political or personal lives.

Steve Jobs

This is a nice book on business and self-development development.
Interesting to listen. Easy listen for free time or commuting.

It's insanely inspireing

This book is a must read for marketers filled with brilliance to the brim but isn't INFOTAINMENT
Needs more entertaining bits

Useful, but repetitive

What did you like best about The Presentation Secrets of Steve Jobs? What did you like least?

The simplicity and clarity in which the keys to presenting well were conveyed. The author also used numerous, memorable examples to emphasise key points. However, a number of examples and concepts were often repeated frequently that I kept questioning whether I'd rewound the book by accident.

How would you have changed the story to make it more enjoyable?

I'd have brought in more examples of how Jobs' practices have been adopted effectively by other presenters. Gallo did this occasionally, but the frequent referral to the 2007 iPhone launch became the lingering memory. Even trying to recall the example of Obama's campaign or what Tim Cook does as a result aren't memorable because it's hard to think back to examples used beyond the iPhone launch.

What does Carmine Gallo bring to the story that you wouldn’t experience if you just read the book?

His enthusiasm for the subject and the concepts is obvious in the way he narrates the book. Even recalling his recollection of Jobs on stage for the iPhone launch elicits the voice of Jobs' speech.

Was The Presentation Secrets of Steve Jobs worth the listening time?

Yes. The materials could have been delivered in perhaps 30% less time, but would I have still considered this book worth purchasing? I don't know....

Any additional comments?

Any subsequent edition should rely less on repeating a key example, and more an how that example has been adopted by others, or elsewhere.

straight to the point

Very useful for get your presentation effectively!
Really good book overall I am waiting for a new one.
Grazie Carmine