From Red to Black: A Business Turnaround

Robert Curry's Losses to Profits Series, Book 1
Narrated by: Robert Plank
Length: 6 hrs and 56 mins
4.5 out of 5 stars (15 ratings)

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Publisher's Summary

Roll up your sleeves & fix the problem! 

ABC Hurricane Shutters, a Florida-based company, was on the verge of Chapter 11 bankruptcy, having recorded losses in each of the preceding three years. In From Red to Black: A Business Turnaround, Robert S. Curry shares his thought process, action steps, and profit improvement recommendations throughout his turnaround engagement at the shutter company. After Bob’s first meeting with the owner, he developed a detailed plan for recovery and was engaged the next day. Within four months, the company had made a complete turnaround with nearly every “must-do” completed. Thanks to Bob’s efforts, ABC was well on its way to becoming the most profitable hurricane shutter company in Florida. 

While every business in distress is unique, Bob’s philosophy is that everyone in the company has to roll up their sleeves and work hard to fix the problems or find a new place to work. Effective communication is paramount. He begins every engagement by listening and says of this particular business turnaround, “I spent the first two weeks listening to managers and staff, all of whom had a perception of what was wrong with the company. My father told me a long time ago, “God gave you two ears and one mouth, so listen, and you will learn!” and so that’s what I did - and always do.” 

The takeaway lessons in this illustrative story are sure to spark your ideas on how to turn a troubled company around and help you take proactive steps toward financial stability and profit. As Bob always says, there is no substitute for a strong leader to make a company profitable. Listen to From Red to Black, and you will learn how to be that leader.

©2017 Robert Curry (P)2019 Robert Curry
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Boring, painful and a waste of time

I don't have any time for Tony Robbins let alone anyone who quotes him. I don't have time to listen to time stamped done to death stories. Enough said.

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Great structure and examples. A bit rosy.

It’s a good book to have a general overview of what has to be done in a turnaround and explains the steps with a good structure and methodology. My only dislike is that the story turns a bit too rosy and everyone lives happily ever after, which is hard to believe for a real life business situation.

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Brilliant guidance on profit improvement

I found this book very informative. Full of great ideas and insights. I will definitely be implementing many of these practices.

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Very good!

A little slow starting out, but a great book once it gets going! Highly recommend this one!

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  • Josea99
  • 10-16-19

Narrator nearly killed any interest what so ever

This has to be one of the worst narrated books I have ever comes across. Dry, stilted, robotic, absolutely awful. He removed all natural intonation, pronouncing every letter of every word to the cost of the content. You have to work really hard to persevere and listen beyond his mind numbingly boring style and get to what could have been a really great story.

Even Alexa would have found it an embarrassing rendition. Did anyone actually check the recording before uploading to Amazon? Was there anybody other then the reader himself that listened for quality control? I have heard disengaged, dismissive teenagers read with more feeling and energy!

The actual content of the book, the story of the business was quite interesting, ie what happened in the actual business. The style of the writing wasn't the greatest but was passable given the content. He had a weird fixation on food and drink that seemed to almost interrupt the story of the business, but you could overlook that.

Get someone who can read properly and you could probably push it up to 4 stars.