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Forging an Ironclad Brand  By  cover art

Forging an Ironclad Brand

By: Lindsay Pedersen
Narrated by: Lindsay Pedersen
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Publisher's summary

Good brand is just good business.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.

And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

The good news is that all leaders can ignite brand to create value.

Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust - ironclad - to unlock the most value.

In this book, learn how to….

  • Leverage brand as a strategic platform for growing with purpose.
  • Lead more effectively with brand as your North Star.
  • Use brand to excite customers and employees.
  • Identify your Uncommon Denominator and Benefit Ladder.
  • Follow the principles of storytelling to generate business growth.

Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It’s time to start using brand as your North Star - it’s time to make your brand ironclad.

©2019 Lindsay Pedersen (P)2022 Lindsay Pedersen

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So Good I Bought the Paperback Too

This book is AMAZING - far and away the best business-related book I’ve read in years. I realized halfway through that the insights were too valuable to just try and remember after listening to them - I needed to actually go through the steps she suggests in detail. So I bought the paperback too in order to reference as I go through her process. I’ve begun to do so and it is already transforming the way I run my business to make it way more focused on what matters, and far more valuable to customers.

The ideas in this book are laid out extremely clearly, and each of them feels like a treasure I discovered. There is no fluff, the writing is superb and easy to follow - her use of story to illustrate her points really helps integrate what she has to say.

Also, her narration is stellar. Even though I bought the paperback as well, I’m happy I first heard everything in her own voice.

As a mentor to young business leaders, a business owner myself, and a writer, I will be recommending this book to anyone starting a business or wanting to take their business to the next level.

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