Forget the Funnel
A Customer-Led Approach for Driving Predictable, Recurring Revenue
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Narrado por:
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Georgiana Laudi
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Claire Suellentrop
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Adam Clark
Acerca de esta escucha
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Georgiana Laudi, Claire Suellentrop (P)2023 Georgiana Laudi, Claire SuellentropLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Forget the Funnel
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Marvin
- 11-27-24
Short sweet and to the point
Specific actionable advice that can be implemented fairly fast. The additional resources and workbook are also very helpful.
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