Foremost Media Marketing Chat By cover art

Foremost Media Marketing Chat

By: Evan Facinger
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  • Summary

  • Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous.
    • Topics include:
    • Web Development
    • Web Design
    • Search Engine Optimization (SEO)
    • Conversion Rate Optimization (CRO)
    • Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)
    • Marketing Automation
    • Manufacturing Marketing
    • Lead Generation
    • Amazon Marketing
    • And more!
    • Shownotes and more available at ForemostMedia.com
    © 2024 Foremost Media Marketing Chat
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Episodes
  • The Helpful Content Update: How to Adapt

    The Helpful Content Update: How to Adapt
    May 21 2024
    In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update. The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates. Resources Referenced: Google Feedback Form (https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewform?pli=1) Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) Timestamps: 0:00 Intro 1:03 The March 2024 Google Helpful Content Update 2:06 What Unhelpful Content is to Google 6:03 Trusted Authors will be More Important in the Future 7:22 Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) 8:04 How Important are High Quality Links? 10:03 What is Parasite SEO? 11:24 What to do if You've Been Negatively Impacted 14:00 Additional Google Updates 15:05 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
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    16 mins
  • Meeting Customers Where They are w/ Geofencing

    Meeting Customers Where They are w/ Geofencing
    Mar 27 2024
    Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment. Compete Locally & Target Only The Best Leads In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success. Timestamps: 0:00 Intro 1:10 What even is Geo-fencing? 3:05 Tradeshow Marketing 5:01 Partnering with other platforms and apps 6:11 Seeing location based targeting in person 6:31 Corporate Recruiting with Geo-fencing 9:28 Using geo-fencing to compete locally 10:59 Understanding the data collection 12:02 Design ads and campaigns for mobile users 14:21 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
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    15 mins
  • Data Diving with SEO Audits

    Data Diving with SEO Audits
    Jan 30 2024
    In this episode, Evan Facinger and Jon Ballard guide you through the various kinds of SEO audits. They discuss technical audits, content strategies, backlinks, and creating effective SEO roadmaps. The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. As we step into a new year, they explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions within the SEO community. As they shift focus to content and keyword analysis, our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations. This episode is not just about identifying problems through audits but also about developing actionable roadmaps to improve SEO performance. Whether you're a seasoned professional or new to the world of SEO, join Evan and Jon for a comprehensive guide through the intricate landscape of SEO audits. Our Free SEO Audit (https://www.foremostmedia.com/online-marketing/seo/seo-audits) Timestamps: 0:00 Intro 1:49 The Many Types of SEO Audits 2:29 What Goes Into a Technical SEO Audit 3:56 Holding Technical SEO and Content in Tension 5:40 Importance of Site Structure 6:45 Schema Markup and Structured Data 7:22 Local VS National/International SEO 8:54 Disavowing Toxic Backlinks? 12:23 Content Gap Analysis is King 14:23 Importance of Fringe Keywords 16:57 How Often to Perform Site Audits 19:29 Audit Informed On-Page Optimization 21:00 Create a Prioritized Plan 22:23 Foremost's Free Audit Offer 23:19 Who's Wife Listens to the Podcast? 24:00 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
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    24 mins
Leadership Marketing Economics
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