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Follow the Feeling
- Brand Building in a Noisy World
- Narrated by: Kai D. Wright
- Length: 7 hrs and 55 mins
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Publisher's Summary
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.
Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories - lexicon, audio cues, visual stimuli, experience, and culture. Through storytelling, global research, and practical tips, this valuable audiobook will help you and your organization efficiently create and deploy a comprehensive brand strategy across the organization; quickly launch new brands or reboot existing brands for growth; build tribes from audiences, consumers, clients, and partners; and lean into the convergence of communication, culture, digital, and technology.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about Follow the Feeling
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
-
Performance5 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 04-05-21
If I was brand new ... no pun intended
There are some nuggets here and if you've never read a book on branding this would be a great place to start. Be aware that if you are a small business you will need to filter through all the corporate stuff.
Still, it's one of the better books on branding.
Oh - the editor really needs to go fix the bit where Louis Vuitton and Christian Louboutin get confused....I had no idea there was a Christian Louis Vuitton with red soles....hmmm. It was funny - no harm done 🙂
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-
Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall4 out of 5 stars 81
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Performance4 out of 5 stars 75
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Story4.5 out of 5 stars 75
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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2 out of 5 stars
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I want to read this book. But the narrator is poor
- By Peter on 03-13-13
By: Marc Gobe
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Marketing 4.0
- Moving from Traditional to Digital
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 115
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Performance4.5 out of 5 stars 89
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Story4.5 out of 5 stars 89
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- By mathew chandy on 09-10-19
By: Philip Kotler, and others
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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- By: Bernhard Schroeder
- Narrated by: Bernhard Schroeder, Sean Pratt
- Length: 6 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 130
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Performance4.5 out of 5 stars 119
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Story4.5 out of 5 stars 117
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
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5 out of 5 stars
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Enjoyable and Slightly Mindblowing
- By Anonymous User on 12-21-17
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 58
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Performance4.5 out of 5 stars 48
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Story4 out of 5 stars 47
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
- By TerrisThompson on 01-24-23
By: Philip Kotler, and others
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Friction
- Passion Brands in the Age of Disruption
- By: Jeff Rosenblum, Jordan Berg
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 31
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Performance5 out of 5 stars 27
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Story4.5 out of 5 stars 27
Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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5 out of 5 stars
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New Ideas on Traditional Marketing
- By Chris Messier on 12-02-19
By: Jeff Rosenblum, and others
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- By: Blake Morgan
- Narrated by: Lisa Larsen
- Length: 6 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 31
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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4 out of 5 stars
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The narrator
- By Samantha on 08-15-21
By: Blake Morgan
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Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 311
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Performance4.5 out of 5 stars 261
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Story4.5 out of 5 stars 260
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
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5 out of 5 stars
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To Succeed, Follow the Customer's Lead
- By jwsteiert on 03-25-19
By: Mark Schaefer
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Overall4 out of 5 stars 88
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- By: Jim Stengel
- Narrated by: Marc Cashman
- Length: 10 hrs and 19 mins
- Unabridged
-
Overall4 out of 5 stars 52
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Performance4 out of 5 stars 43
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Story4 out of 5 stars 44
Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.
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5 out of 5 stars
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Connecting the dots of Organizational leadership
- By Brenda Haskin on 08-26-15
By: Jim Stengel
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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
- By: Tim Brown
- Narrated by: Tim Roberts
- Length: 6 hrs and 48 mins
- Unabridged
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Overall4 out of 5 stars 714
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Performance4 out of 5 stars 592
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Story4 out of 5 stars 584
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
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4 out of 5 stars
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Starts strong, then becomes an Ideo advertisement
- By Cameron on 09-10-12
By: Tim Brown
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Digital to the Core
- Remastering Leadership for Your Industry, Your Enterprise, and Yourself
- By: Mark Raskino, Graham Waller
- Narrated by: Dana Hickox
- Length: 6 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 104
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Performance4.5 out of 5 stars 92
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Story4 out of 5 stars 91
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must remaster themselves to succeed. Leaders must identify the key macro forces then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they can not only survive but clean up.
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5 out of 5 stars
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Good overview
- By Andres on 02-13-23
By: Mark Raskino, and others
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Reengineering Retail
- The Future of Selling in a Post-Digital World
- By: Doug Stephens
- Narrated by: Doug Stephens
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 113
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Performance4.5 out of 5 stars 95
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Story4.5 out of 5 stars 95
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
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1 out of 5 stars
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Full of selection bias
- By Peter on 03-08-19
By: Doug Stephens
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Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- By: Tim Brown
- Narrated by: Tim Roberts, Tim Brown
- Length: 7 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 282
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Performance4.5 out of 5 stars 237
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Story4.5 out of 5 stars 239
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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3 out of 5 stars
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Not quite what I was hoping for
- By Amazon Customer on 01-16-20
By: Tim Brown
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The New Leadership Literacies
- Thriving in a Future of Extreme Disruption and Distributed Everything
- By: Bob Johansen
- Narrated by: James Gillies
- Length: 4 hrs and 52 mins
- Unabridged
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Overall4.5 out of 5 stars 78
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Performance4.5 out of 5 stars 66
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Story4.5 out of 5 stars 65
A rapid and massively disruptive shift from centralized to distributed organizations has already begun. But current leadership practices were designed for large centralized organizations, making them increasingly obsolete. Bob Johansen, who has been projecting future trends from Silicon Valley since 1968, outlines five literacies leaders need to develop to cope with this brave new world.
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5 out of 5 stars
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Will go down as one of the best
- By Ronald Collins on 02-12-23
By: Bob Johansen
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Branding
- An Essential Guide to Brand Storytelling and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 6 hrs and 59 mins
- Unabridged
-
Overall5 out of 5 stars 38
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Performance4.5 out of 5 stars 22
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Story4 out of 5 stars 22
Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
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2 out of 5 stars
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Not a book about branding
- By B.P. on 07-14-22
By: Chase Barlow
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Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 151
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Performance4.5 out of 5 stars 117
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Story4.5 out of 5 stars 117
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
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2 out of 5 stars
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repetitive and dull
- By selo leno on 06-23-22
By: Emily Heyward