Friction

Passion Brands in the Age of Disruption

De: Jeff Rosenblum, Jordan Berg

Narrado por: Roger Wayne

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

©2017 Jeff Rosenblum and Jordan Berg (P)2019 Tantor

New Ideas on Traditional Marketing

Some context. I have operated an automobile detailing business/hobby throughout high school and college. Most of my marketing consists of Instagram stories documenting my process and educating prospects about the value of proper detailing service.

This book indirectly provides a baseline to enhance the content of your marketing efforts, in ways that increase loyalty and in turn financial rewards. I enjoyed the ideas and execution of the book, and would recommend reading if you are interested in how social media has changed the game for enterprises of all sizes. Whether you are a landscaper, attorney, or Chief Marketing Officer at a Fortune 100 company, this book will provide value to your branding strategy in simple, easy to implement examples and steps.

All Fluff nothing of substance

Think of this book like a bad office gossip. No good explanation as to how the companies they are talking about, went about achieving there goals. This is like a fast talking sales person getting one over your head. What a waste of my dollars. The description or summary doesn't match the content of the book.