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How do you manage your time in your business? How do you manage all the different hats you have to wear? Sales, installation, scheduling, finance, and marketing are just a few of them and they all require a different skillset. What if there was a better way to free up time where you could automate some of the processes as part of being an owner?

Brittany Murphy returns to the show as the founder of Marketing Mutt? With over a decade of experience she has created over 900 online marketing strategies for companies across the US. She focuses on helping small business owners getting their phones to ring with new leads by stepping up their marketing game. Growing up with her family in the trades led Brittany to start her marketing agency devoted to the trades and home services. Her foundation is developing marketing strategies and automated processes for owners looking to gain more time and money from their businesses. Through her marketing strategies, background in blue collar, and over a decade of experience, Brittany has helped local contractors close more leads, get more reviews and referrals, and streamline their marketing and sales processes. She is now here to help you do the same for your business so that you can learn while you earn and become more profitable with more free time.

Listen in to this week’s episode of the Floor Academy Podcast as Brittany and I discuss basic tools every business owner can implement into their toolbox to better manage their companies, free up time, and be more profitable.

Book an appointment with Brittany - https://marketingmutt.youcanbook.me/

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Do you sell installations or do you sell an experience? Answering that one question can quickly help you differentiate your company from the competition. What makes an install an experience? When does it start? What’s included? Is it really different than what the competition is doing?

Reggie Burke of Bayview Flooring in Port Angeles, Washington has over 10 years of experience in the flooring trade. Upon going out on is own after being trained by his father, Reggie was looking for a way to be different from the rest. Over the last two years he has honed in on creating a client experience unlike any other in the area when it comes to flooring installations. From the time the prospect first reaches out until the project is closed out, there are little differences that elevate the quality of service that is being provided.

Listen in to this week’s episode of the Floor Academy podcast as Reggie and I discuss how he has crafted a client experience that not only helps sell the value of his installations but makes it a no brainer to go with Bayview Flooring.

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What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage.

Justin Shaw of Driven for Growth, returns to the show to help us answer the above questions with practical steps to help you move the needle. He works closely with entrepreneurs in the contracting space to implement strategies and systems for their continued growth. His approach is holistic and helps business owners develop the skills they need to transform their business so that it can truly reach its full potential.

Listen to this week’s episode of the Floor Academy podcast as we talk about practical steps to take at each stage of business.

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Johns Manville

Schluter Systems

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Kronus Soft

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TileTools.com

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Send us a text

What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage.

Justin Shaw of Driven for Growth, returns to the show to help us answer the above questions with practical steps to help you move the needle. He works closely with entrepreneurs in the contracting space to implement strategies and systems for their continued growth. His approach is holistic and helps business owners develop the skills they need to transform their business so that it can truly reach its full potential.

Listen to this week’s episode of the Floor Academy podcast as we talk about practical steps to take at each stage of business.

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Johns Manville

Schluter Systems

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Kronus Soft

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How do you grow an installation company to more than just installation? You get into the retail side of things and start selling products. It’s as easy as building a relationship with a local store for a kickback to being as complicated as opening up your own store from ground zero and building it up. There is a middle ground of finding a store that is for sale and buying a client base and some systems and processes to help make your life slightly easier.

Donald Perkins and his wife, Emily, purchased Carpetland of New England when they were presenedt an offer they couldn’t turn down. While selling material wasn’t exactly new to them, having a sales staff, retail location and subcontractors to complete more installs than they could handle was. It was a step up for them in their business journey that hasn’t come without a few surprises.

Listen in as we discuss what challenges they have faced acquiring the store, how it has changed their business logistically, and what the future looks like.

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How do you choose the right software for your business? Recommendations? Trial and error? Research? There are plenty of ways to attack it but one of the most important things to consider is whether or not it fits your business model. Not all software is created equally nor is it created to function as part of every industry.

Tom Strachan is the CEO of Service Buddy, and leads a dedicated team in transforming the way flooring companies manage their operations through technology.Their software platform is designed to simplify operations, enhance customer communication, and boost overall business efficiency. By focusing on customization, we empower our clients to reclaim valuable hours each week, allowing them to concentrate on what truly matters—providing exceptional service. Our software helps drive better profit margins for our clients.

Listen in to this week’s episode as Tom and I discuss how you need to vet software for your business before choosing a platform for the long haul.

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It’s not uncommon for me to hear from the audience or clients that they are technology adverse. With the average age of an installer in the industry being over 50 years old, it’s really no surprise that technology is not a major part of their business model or life. Couple that with the fact that technology and hand skills do not always go together and it’s a modern day recipe for disaster. There are simple and easy to use tools readily available to make your business more streamlined and user friendly. From booking software, measuring software and customer relationship management software, there is no reason to be afraid of your computer when you can save hundreds of hours of time a year with a small up front investment.

Victor Milazzo is the CTO of Kronos Software and IT/Ecommerce manager at Carpet To Go. He has helped develop the systems that have made flooring businesses run more efficiently through the simple use of technology to automate receptive tasks. This has allowed him to not only increase revenue through more sales but increase profit by reducing overhead costs as well.

Listen in to this week’s episode as Victor and I discuss some simple but very effective ways you can increase your productivity with some simple technology for your business.

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It’s not easy to grow a business and make it efficient. Many of us struggle to make it happen and it doesn’t help that the trades are full of guys with lots of pride and stubbornness. We often times get the mindset that we have to do everything on our own and that because we know our trade well, that we know how to run our business well. Knowing your trade and knowing how to run a business are two separate skills though and we have to normalize this.

Mike Somodean is the owner of MSCS Inc in Roswell Georgia. After moving from Romania in 2003, he started MSCS Inc in 2006 and hasn’t looked back. Along the way he has gotten married, had a son, made the NWFA 40 under 40, and even won NWFA Floor of the Year. Mike is also a NWFA certified installer, sand and finisher, sales advisor, and regional instructor. All of these accolades help push his craft and business forward but along the way he realized he couldn’t figure it all out himself and needed some help. Mike had to get out of his own way and let others step in with doing what they are best at.

Listen in to this weeks episode of the Floor Academy podcast as Mike and I discuss why he hired a business coach to move his business beyond where he was at. What changes he had to make before coming to that decision, and how it has impacted his professional and personal life.

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Johns Manville

Schluter Systems

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Kronus Soft

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TileTools.com

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