This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.

Quote:

• “We just get so much information into our lives—whether it’s through email, social media, our devices, and how do you differentiate? How do you cut through the noise? So one of our tactics is making sure that we’re personalizing the message to the right audience. One of my pet peeves is saying the right message at the right time at the right channel. That’s so cliché to say, but it’s at the heart of what we want to do—making sure that the message is personalized to the industry, to the persona, and to the topic.”

Key Takeaways:

• Personalization cuts through noise. Tailoring messages by industry, persona, and timing is key to standing out in a crowded digital landscape.
• CMOs are responsible for creating alignment. Success depends on aligning marketing with sales, finance, partners, and leadership.
• Encourage experimentation. Tamir fosters innovation by rewarding his team for trying new ideas and learning from mistakes.

Episode Timestamps:
(04:00) The Trust Tree: Why time is the most valuable currency
(10:44) The Playbook: Top uncuttable tactics—personalization, events, and AI
(29:06) Dust Up: Rebranding a 100-year-old company against the odds
(31:15) Quick Hits: Tamir’s quick hits

Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit https://www.qualified.com to learn more.

Links:
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaison
Connect with Tamir on LinkedIn:https://www.linkedin.com/in/tamirsigal/
Learn more about Trintech: https://www.trintech.com
Learn more about Caspian Studios: https://www.caspianstudios.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place.

Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into their marketing strategy, the role of AI in scaling their efforts, and the challenges and rewards of pushing creative boundaries in B2B marketing.

Guest Quote:

• "In B2B, the only way to cut through the noise is by doing something creative. Imagine you're a buyer. You wake up like, oh my God, I'm gonna read a white paper this morning. I'm so excited. Anyways, jokes aside for us as we are repositioning the company, the idea was I don't have the biggest budget. You know, I'm one of the smallest players in a very big market, that's moving at quantum speed. So instead of burning all the money we had just in paid, trying to push more of the usual, the idea was can we do something really different leveraging our internal AI culture."

Episode Timestamps:

*(06:42) The Trust Tree: Economies of scale from AI content

*(10:05) The Playbook: The Power of You Campaign

*(44:48) Quick Hits: Bruno’s quick hits

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Bruno on LinkedIn
• Learn more about 8x8
• Learn more about Caspian Studios

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry.

Jill shares her unique path from TV news anchor to marketing, emphasizing the crucial skills of storytelling, communication, and adaptability. She discusses why their thought leadership team is all journalists and discusses their transformative sponsorship of the PGA Korn Ferry Tour.

Key Takeaways:

• Empower employees to promote your brand by giving them clear guardrails instead of slowing them down with heavy approval processes.
• Wait for the big brand opportunities that authentically tell your company story, like Korn Ferry’s PGA development tour sponsorship, rather than chasing generic opportunities.
• If you’re not the biggest player in your market, the only way to get a seat at the table is to do something different, at scale.

Quote:

• "The other thing that was really transformative for us was deciding we were not going to be a boring B2B company. We needed to act and think and behave like a B2C firm. So we came up with this brand mantra: Be more than. Nike had just do it. Apple had think different. We are all about Be More Than. And this is our rallying cry. It tells people exactly who we are. It tells you what we're gonna do for you, for employees. It gives you a sense that Korn Ferry is rough, man, it's pretty relentless because we are always gonna push you to be more than you were yesterday."

Episode Timestamps:

*(19:09) The Trust Tree: Marketing is best suited to lead and drive innovation

*(22:23) The Playbook: Get the right people, the rest falls into place

*(44:40) Quick Hits: Jill’s quick hits

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Jill on LinkedIn
• Learn more about Korn Ferry
• Learn more about Caspian Studios

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.