Collaboration Is King

How Game-Changers Create Marketing Partnerships That Build Brands and Grow Businesses

By: Brady Sadler

Narrated by: Brady Sadler

Length: 9 hrs and 16 mins

Publisher's summary

We are at a pivotal time in marketing. Consumers have endless choice, abundant access, and a million ways to interact. They only spend time with brands that resonate, matter, and add value. Even if your brand delivers, you still have to contend with the increasing noise and find unique ways to reach people.

Smart marketers are learning how to overcome this by teaming up with other brands. What has historically been classified as a partnership is now an opportunity to truly collaborate, setting up a new playing field that helps marketers reach audiences, reveal what their brands stand for, increase sales, and build lasting relationships.

Curiosity and connecting the seemingly unconnected

In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space. Additionally, because none of what we do occurs in a vacuum, we will examine ways to nurture our own passions, curiosity, and creativity.

Ready to play?

©2018 Brady Sadler (P)2018 Brady Sadler

Critic reviews

"Brady has beautifully laid out how collaboration is the new creativity for modern brands. Collaboration is King is jammed with insights and inspiring stories to help you amplify your brand in a noisy and saturated world. It’s the book I hope my competition doesn’t read!” (Eric Ryan, Method and OLLY cofounder)

I benefitted greatly from this book

Brady Sadler's "Collaboration is King" was an extremely good book with concretely helpful teaching. Partnering with other businesses and people who match your own business can greatly help to rise above the noisy marketplace. I first purchased the audiobook version on Audible and benefitted so much from the book that I felt I needed a written (Kindle) version of the work so that I could more easily reference content that I would use. For me, this is not a book to read once and put away but a book that I will study.

Brady mentioned a book by Eric Ries, The Lean Startup, so I bought the audiobook and loved that work also! He mentions periodically master marketer Seth Godin and many other works and yet his own material in Collaboration is King added substantially to my awareness of the marketing method of creating good partnerships.

Also, I emailed Brady to ask to speak personally and he emailed back right away. We set up a Zoom meeting, he kept the appointment and we met promptly at the appointed time. Brady was completely authentic, sharing freely his time and knowledge without restriction. To interact with him was surprising in that I picked up nuanced communication that helped me to further understand the material he shared in the book. Thank you Brady!

Btw: Brady Sadler is currently laser focused on DoubleElvis, audio first, music surrounded content that can be licensed. I mention this because Brady is using at least some of the same concepts in Collaboration is King, collaborating with writers, musicians, voice actors, audio outlets, and more.