Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
Career Distinction  By  cover art

Career Distinction

By: William Arruda, Kirsten Dixson
Narrated by: Norah Tocci
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional - and you'll do it without having to be someone you're not.

Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.

In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson tell you how to:

  • Brand yourself for career success
  • Determine how others perceive you
  • Develop your unique value proposition
  • Define your target audience
  • Tell your brand story
  • Express yourself clearly and consistently
  • Build and manage your online identity
  • Stay on-message and on-brand every day
  • Increase your "career karma"

The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization - branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself, and watch your career soar.

©2007 William Arruda and Kirsten Dixson (P)2018 Gildan Media

More from the same

What listeners say about Career Distinction

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 3.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Great Fundamentals

A great book that walks you through basic fundamentals about personal branding. It’s a good read.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    1 out of 5 stars

No substance

Personal branding is important. There, you have the whole book. Lacks good strategy on how to get there.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!