Episodes

  • How do you maintain a no-BS style

    How do you maintain a no-BS style
    Dec 31 2022

    For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
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    46 mins
  • Educating your CRO clients & hiring for your CRO agency

    Educating your CRO clients & hiring for your CRO agency
    Dec 31 2022

    Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.
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    35 mins
  • How to craft copy on the PDP to convert more first-time buyers

    How to craft copy on the PDP to convert more first-time buyers
    Dec 30 2022
    Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
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    43 mins
  • Understand your products first before optimizing

    Understand your products first before optimizing
    Dec 30 2022
    Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...
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    46 mins
  • What seperates the good from the great?

    What seperates the good from the great?
    Dec 29 2022
    Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.
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    46 mins
  • Friction and Momentum in Brazil vs EU vs USA

    Friction and Momentum in Brazil vs EU vs USA
    Apr 26 2022
    We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
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    58 mins
  • Understanding the "Why"

    Understanding the "Why"
    Apr 21 2022
    Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.
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    25 mins
  • How you can practically optimize your forms

    How you can practically optimize your forms
    Apr 15 2022
    I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
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    1 hr and 17 mins