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Publisher's Summary

Most real estate companies train salespeople how to farm leads and take an up. But when it comes to engaging emotionally with buyers, salespeople merely learn to survive. Real estate sales expert Jeff Shore argues that sales agents can thrive by building an emotionally charged and experience-based path to the sale.

©2015 Jeff Shore (P)2015 Jeff Shore

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Great book - I'm starting Realty; Great insight

Good book. Lots of great ideas and suggestions. This largely describes the psychological angle to selling. Everything is psychological, so good book

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Excellent for someone new to the industry!

Easy to understand and implement.
I took so many notes!!
The narration kept me entertained.