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Content Rules Audiobook

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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Publisher's Summary

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:

  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

©2010 Ann Handley, CC Chapman (P)2011 Gildan Media Corp

What Members Say

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  • Clive
    MANCHESTER, United Kingdom
    "Interesting, though provoking but not for novices"

    This book talks about lots of different ideas for contact and is useful if you have something up and running by way of a blog or website. However, if you are looking for something that talks about how to get started, there are better titles out there. I would recommend this for someone who has mastered the basics and wants to think more deeply about writing content for their blogs and websites. Otherwise, start with something like 'Pimp my site' (UK) or 'Inbound Marketing' (US).

    4 of 4 people found this review helpful
  • R. Jolly
    "An Inspiring Listen"

    Well worth the listen, has a lot of inspiring moments.
    Sadly some of the example content is starting to date, with most of the case studies at the end no longer being relevant. I would love to hear an updated version that focuses less on blogs and more on the explosion of video.
    This aside it is still well worth your time, either for a person starting out in this realm or someone more experienced wanting to polish up their stayed approach.

    2 of 2 people found this review helpful
  • Peter
    Essex, United Kingdom
    "Blogging bible!"

    Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover. Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on. A must read!

    3 of 4 people found this review helpful
  • Jonathan Sewell-Rutter
    "A comprehensive overview with great strategies"

    An enjoyable listen with lots of useful advice. Now off to put together the marketing calendar and storyline some video!

    0 of 0 people found this review helpful
  • Tino
    Pulborough, United Kingdom
    "Really good"

    This is a really good book even if you are not a writer. I found this book interesting, captivating and somewhat interactive.

    The readers are enthusiastic and engaging, really good if you are new to to writing content.

    0 of 0 people found this review helpful
  • ER
    "Why Couldn't They Use a Professional Narrator?"
    Would you try another book written by Ann Handley and C. C. Chapman or narrated by Ann Handley and C. C. Chapman ?

    Written, but not Audio

    What didn’t you like about Ann Handley and C. C. Chapman ’s performance?

    It's impossible to listen to this, the Narrator aka Author's pushy, forceful voice makes me switch off.

    Any additional comments?

    I really, really want to learn the information in this book. I'm a professional artist, and I listen to audio books while painting. I've listened to a LOT of books. Due to the rubbish narration, they have lost me 20 seconds into the introduction/overview. (the idiots even narrate the Dedication :-/ )Please re-release this with a professional narrator.

    0 of 1 people found this review helpful

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