The Marketing Podcast for Local Businesses  By  cover art

The Marketing Podcast for Local Businesses

By: The Marketing Podcast for Local Businesses
  • Summary

  • Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.
    The Marketing Podcast for Local Businesses
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Episodes
  • Creating The Perfect Business Plan (Part 2 of 2)
    Jun 23 2024

    Join us for the second installment as we deep dive into business planning, where we continue to guide you through the process of creating a robust and effective business plan. This episode is essential for both aspiring entrepreneurs and seasoned business owners, offering advanced insights and practical advice on finalizing your business plan for success.


    What You'll Learn:

    1. Management Team: Discover how to present your management team effectively. We’ll discuss the importance of showcasing the expertise, experience, and roles of your team members. Learn how to highlight the strengths of your team to build credibility with investors and stakeholders.
    2. Your Operations: Understand the critical aspects of your operational plan. We’ll cover how to detail your business operations, including location, facilities, technology, and processes. Gain insights into structuring your operations for efficiency and scalability, ensuring your business runs smoothly from day one.
    3. Financial Forecasts: Dive deep into creating realistic financial forecasts. We’ll explore how to develop comprehensive financial projections, including income statements, cash flow statements, and balance sheets. Learn the importance of accurate forecasting and how to present your financials to attract investors and secure funding.


    Why Listen? Completing a business plan is a crucial step in turning your business vision into reality. This episode provides advanced guidance and actionable steps to help you finalize a comprehensive business plan that sets the stage for success. Whether you're preparing to launch a new venture or seeking to enhance an existing business, this episode will equip you with the tools and knowledge to achieve your business objectives.


    Download a FREE business plan template on Start Smarter: https://startsmarter.co.uk/6-sections-your-business-plan-should-include/


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠hello@websitedesigners.london⁠⁠⁠ | ⁠⁠⁠www.websitedesigners.london⁠⁠

    Josh for SEO: ⁠⁠hello@improvemysearchranking.com⁠⁠ | ⁠⁠www.improvemysearchranking.com⁠⁠


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    13 mins
  • Creating The Perfect Business Plan (Part 1 of 2)
    Jun 9 2024

    Join us as we explore the essential world of business planning, guiding you through the process of creating a robust and effective business plan.


    This two-part episode is a must-listen for aspiring entrepreneurs and seasoned business owners alike, offering valuable insights and practical advice on setting the foundation for business success.


    What You'll Learn:

    1. Introduction to Business Planning: We kick off by discussing the importance of a business plan and its role in transforming your business idea into a reality. Learn about the key components that make up a solid business plan.
    2. Executive Summary: Discover how to craft a compelling executive summary that captures the essence of your business plan. Learn what key elements to include to make a strong first impression on investors and stakeholders.
    3. Description of the Business Proposal: Understand how to clearly articulate your business idea, including its mission, vision, and unique value proposition. We’ll discuss how to present your business proposal in a way that highlights its potential and feasibility.
    4. Marketing and Sales Strategy: Learn how to develop effective marketing and sales strategies to reach your target audience. We’ll explore various channels and tactics, including digital marketing, social media, and traditional advertising. Understand how to align your marketing efforts with your overall business goals to drive growth and success.


    These episodes provide practical steps and expert advice to help you craft a comprehensive business plan that sets the stage for success. Whether you're starting a new venture or looking to revamp an existing one, this series will equip you with the knowledge and tools needed to achieve your business goals.


    Tune in and start your journey to business success with our expert-led, easy-to-follow guide on creating the perfect business plan.


    Download a FREE business plan template on Start Smarter: https://startsmarter.co.uk/6-sections-your-business-plan-should-include/


    ---

    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠hello@websitedesigners.london⁠⁠ | ⁠⁠www.websitedesigners.london⁠

    Josh for SEO: ⁠hello@improvemysearchranking.com⁠ | ⁠www.improvemysearchranking.com⁠


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    17 mins
  • Understanding the Basics of SEO for Local Businesses
    May 26 2024

    Join us as we explain the world of Search Engine Optimisation (SEO) and its crucial role in boosting the online visibility of local businesses. This episode is a must-listen for business owners looking to understand how SEO can transform their digital marketing efforts and enhance their presence in local search results.


    What You'll Learn:

    • Introduction to SEO: We recap our previous discussion on website design and introduce the fundamentals of SEO, including its various components such as on-page, off-page, and technical SEO. Understand how these elements work together to improve your site's visibility and ranking on search engines.
    • Importance of SEO for Local Businesses: Discover why SEO is vital for being found by local customers online. We discuss how optimising your website for local search can significantly increase foot traffic and lead to higher conversion rates.
    • Practical SEO Strategies: Learn simple, actionable steps to start improving your SEO. We cover the basics like using local keywords, conducting effective keyword research, optimising with a local phone number, and the benefits of getting listed in local directories. These strategies are designed to be accessible for all business owners, regardless of prior SEO knowledge.

    We wrap up the episode by emphasising the transformative impact of SEO on local businesses and encourage listeners to leverage SEO as a powerful tool in their marketing arsenal.

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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

    Josh for SEO: ⁠hello@improvemysearchranking.com⁠ | ⁠www.improvemysearchranking.com

    Show more Show less
    16 mins

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