Chatting to our presenter John Lewis for today’s podcast, is Fiona Scott who is in the 16th year of running her media consultancy Scott Media.

Fiona holds the PR seat in the group, plus another member of her team has the social media seat. Increasingly she has found that social media engagement and traditional media engagement are closely linked as part of the PR mix for any business or organisation.

She shares her experience of being a long-term member of Businesswise, and why after trying several other groups she chose to join our group.

Building relationships with the small business owners within her community and hometown of Swindon, has been an important reason for her to network. And, also, because she understands how networking is an important part of growing and keeping your business visible.

She talks about ‘subbing’ at Businesswise for a while until, one day, someone else who did PR turned up at the group and was so unfriendly and cold that she joined immediately to protect fellow members from being exposed to such a character!

Fiona also talks about how after initially training to be a teacher in her early 20s, she then followed the career of her dreams – to become a journalist – which unexpectedly led to her building her business in her 40s.

If you’d like to know more about Fiona and Businesswise, visit https://businesswise.org.uk/ and if you’d like to visit email secretary@businesswise.org.uk – we do have to check first that your seat is vacant. If it’s not you will be put on a waiting list.

If you’d like to contact Fiona directly:

Website: https://scottmedia.uk/
Facebook: https://www.facebook.com/groups/162841034317598
LinkedIn: https://www.linkedin.com/in/thefionascott/