In today’s digital-first world, how we communicate with consumers has changed.

According to the platform, more than 15 million entrepreneurs are on LinkedIn in the United States and the United Kingdom. According to Forbes, 90% of users follow at least one brand on social media. It's a powerful illustration of the shift in consumer behavior towards more direct and engaged relationships with brands—and a strong indication of the importance of brands' strong social media presence to establish and maintain brand loyalty. Jordan Mendoza is the Founder & CEO of Blaze Your Own Trail Consulting, LLC, where he helps service providers grow their business through strategic marketing, sales & leadership consulting. In April 2019, Jordan started creating content on LinkedIn and quickly realized the power of organic reach. By December, he had amassed 20,000 followers using the strategy he now teaches his clients in his 6-week program. Since 2019, Jordan's content has reached over 7 million content views, and his audience has expanded to 64000 plus followers & 18000 newsletter subscribers. Now a full-time trailblazer, Jordan's goal is to help over 100 business owners & companies grow their brands to increase their impact and income each year.

Growing up with a mom who only had one lung taught me a lot about real adversity.

Although we didn’t have much, our Mom showed us love and taught us how to be kind & empathetic.

I’ve had four pivotal moments in my life:

1. Getting stung by 53 Bees in 4th grade.

2. Being beaten and falsely arrested by police at 12.

3. Surviving a high-speed accident and getting 52 staples on both legs at 19.

4. Deciding to leave a 15-year career to be a full-time entrepreneur.

Jordan is also an Author, Sought-after Keynote Speaker & host of the Globally Top 1.5% ranked Podcast, Blaze Your Own Trail.

For more information: https://www.byotpod.com/

Follow: @byotpodcast