Let's have a conversation about attention and what businesses are willing to do to keep consumers walking through the door. Nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. Therefore, according to PricewaterhouseCoopers, prioritizing technologies that provide these benefits rather than adopting new technologies just to be cutting-edge is preferred.

A McKinsey study found that “60% of consumers say they'll become repeat customers after a personalized shopping experience.”

These revelations shouldn't come as a surprise to David Avrin. He's a popular keynote speaker and consultant on Customer Experience and Strategic Brand Development. The author of 5 books, David has worked with organizations and audiences across America and 24 countries worldwide. His new book Ridiculously Easy to Do Business With A Practical Guide to Giving Customers What They Want--when and How They Want It. To future-proof your business, you need to do more than merely offer high-quality and excellent service. It would be best if you became Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause “friction” (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.
In the pages of this book, you will learn why it’s critically important for you to make it Ridiculously Easy for customers or prospects.

· Have speedy access to service, answers, response, resolution, and delivery.

· Understand why speed has become a primary driver for customer choice.

· Try before they buy—without having to give you their credit card!

· Customers can customize their orders or choose their customer journey. They can also see the price without going through pages of online text or meeting with a sales rep.

· Remember what they are paying for and why they chose you in the first place.

· Cancel a subscription, return an item, or change their mind so you can keep the relationship and sell them something else down the road.

· Trust you, the process, and others sharing their buying experience online.

· Sleep well at night, knowing you have a process to future-proof your customer engagement model.

For more information: https://www.davidavrin.com/

Follow: @therealdavidavrin

Get the books: https://www.amazon.ca/Books-David-Avrin/s?rh=n%3A916520%2Cp_27%3ADavid+Avrin.

When discussing the concept of affliction, which refers to something that causes pain or suffering. I invite you to consider these two questions: Do you often feel anxious and feel the need to constantly stay productive? Do you feel like your life is always in motion? If your emotional reactions heavily influence your decision-making, you are not alone. According to the Cleveland Clinic, up to 11% of people in the United States experience a panic attack every year, and approximately 2% to 3% have panic disorder.

John Graham is a 3-time USA Memory Champion, Grandmaster of Memory, Entrepreneur, and mentor to high performers. Despite his success, he had to overcome daily panic attacks and chronic anxiety. Conventional methods such as therapy, meditation, and supplements didn't work for him, so he discovered counter-intuitive methods to release suppressed emotions and free himself from panic and anxiety. He has showcased incredible mental feats on TV shows around the world and has been an entrepreneur since 2012, experiencing failure with at least 5 businesses along the way. He is a proud father and husband to three girls and emphasizes that he does not have a naturally gifted mind. He read a book called "Moonwalking with Einstein" in 2014, which sparked his journey of learning mental techniques and competing globally. He helps high achievers release their panic attacks and chronic anxiety at releasepanic.com/free.

For more information, visit https://releasepanic.com/.

Get the guide for free at https://releasepanic.com/free and follow him on Instagram at @memoryjohng.

How confident are you in making strategic decisions for your business? If you're leading a team, how confident are your team members in your leadership style?

According to a 2023 Gallup study, certain factors hinder the successful execution of business strategies:

1. Vague organizational goals and purpose: Only 41% of U.S. employees know what their organization stands for.

2. Ineffective business decision-making: Only 14% of managers believe that the speed of decision-making within the organization is sufficient.

3. Unclear vision and direction: Just 22% of employees feel confident that their leaders have a clear direction for the organization.

4. Insufficient communication: Only 13% of U.S. employees strongly believe that their leaders communicate effectively with the rest of the organization.

Richard Walsh, CEO of Sharpen the Spear Coaching, is a 30-year seasoned entrepreneur. He is the best-selling author of "Escape the Owner Prison, the contractor's new way to scale, regain control, and fast-track growth while loving life."

He is also a speaker and podcast host, as well as a husband and father of six children, a US Marine, champion boxer, black belt holder, and an internationally recognized steel sculptor.

Richard specializes in combining both strategic and tactical expertise, delivering immediate problem-solving results (tactical), along with strategic, long-term implementation of systemization and scalability. Embracing time compression after over 30 years in business, he shares secrets and strategies that bring rapid and lasting results to the companies he works with.

For more information, visit https://sharpenthespearcoaching.com/.

To get the book, visit https://www.amazon.ca/Escape-Owner-Prison-Contractors-control/dp/1089318901.