In this episode, Lou shares her insights on growing social media and creating engaging content. She discusses her journey from being an engineer to a fitness coach, and how she has grown her social media following to over 21,500 followers. Lou emphasizes the importance of consistency, value, and variety in content creation, sharing practical tips for coaches and individuals looking to improve their social media presence. She also looks at the significance of filming everyday activities to create quick and engaging content, utilizing different styles and formats to keep the audience interested.

KEY TAKEAWAYS

• Consistency is key in content creation, even if the results are not immediate.

• Film everything you do to have a variety of content to work with.

• Utilize different styles of content creation, such as point of view reels, trending audios, face-to-camera, voiceovers, and client reviews.

• Repurpose content by creating different variations of the same idea in various styles.

• Use simple editing tools like CapCut to quickly and easily create engaging content from everyday activities.

BEST MOMENTS

"I think a lot of people are in my position where this is their full-time job as well. And social media is a full-time job."

"So do the stuff that you do every day. And then just film it all. Having little short bursts of clips of your whole life makes it so easy to put it into a full day's worth."

"The more different reels, the more different points of view, the different angles of you running that you can get, the better."

"I think that's a really solid bit of advice. Because again, the other day we were flying and I was like, I need a piece of content. I need to make something now."

"It's one of those things where that happens. Now, where it comes to like how do you action that yourself what you said with the pillars perfect."

VALUABLE RESOURCES

https://linktr.ee/theexerciseengineer
lou@theexerciseengineer.com

HOST BIO

Lou's personal journey with body confidence and food struggles began at the age of 15, where overeating and guilt around food consumed her. But everything changed during the lockdown in March 2020. Determined to regain control, Lou immersed herself in research, found joy in working out in her garden, and started tracking her nutrition and steps. Surprisingly, she lost a stone in less than three months and discovered a newfound love for fitness.

Fueling her passion, Lou pursued personal training qualifications and launched her Instagram page in September 2020. After months of building a solid foundation, branding, and gaining relevant expertise, she started helping others achieve what once felt impossible—losing fat, feeling empowered, and loving the journey without restrictions. With numerous success stories, digital products, and a thriving membership program called Train with Lou, Lou now coaches, teaches, and learns about food, exercise, and mindset.