The Marketing Scientists  By  cover art

The Marketing Scientists

By: Pranav Piyush
  • Summary

  • Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts. Sponsored by Paramark.com.

    © 2024 The Marketing Scientists
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Episodes
  • Creativity in modern marketing with Ben Dutter (Power Digital)
    May 31 2024

    Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:

    • How he led Power Digital's transformation after his arrival.
    • If 95% of marketing tasks are going to be done by AI.
    • The importance of creativity in modern marketing.
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    40 mins
  • Behind the scenes of successful events and videos with Kishore Kothandaraman (Goldcast)
    May 10 2024

    Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:

    • What makes an event successful
    • How events, content, and video are morphing into one unit
    • Where AI is having the most impact in video and events
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    27 mins
  • How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)
    May 10 2024

    Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:

    • The difference between a vendor and a partner when it comes to marketing agencies
    • Serendipity through diversity
    • A structured process for naming
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    37 mins

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