Welcome to "Tourism Heads & Their Tales." In this episode, we are delighted to have Paula Twidale, Senior Vice President of AAA Travel, joining us. Paula's role includes providing leadership and strategic direction for all of AAA's travel services, managing strategic alliances, and spearheading the development of innovative solutions to support AAA clubs. Tune in as Paula offers a comprehensive overview of AAA and delves into the evolution of its programs over the years.

Our conversation touches on various topics including the surge in pent-up travel demand, the resurgence of cruises, and the enduring value of travel agencies. We also explore the continuing popularity of road trips and outdoor adventures such as camping. Paula sheds light on the concept of impact travel, emphasizing authentic cultural experiences that promote environmental and heightened awareness of one's surroundings, citing examples such exclusive curated experiences in Ireland.

Additionally, we learn about the structure of AAA's Diamond program, highlighting its distinctions from traditional star ratings. Our discussion extends to the AAA’s recently launched Trip Canvas platform, designed to offer inspiration, planning tools, and seamless booking experiences.
With valuable insights into emerging travel trends, Paula provides invaluable perspectives for all of us as we navigate the road ahead (pun intended).