Welcome to "Tourism Heads & Their Tales." In this episode, we are delighted to have Paula Twidale, Senior Vice President of AAA Travel, joining us. Paula's role includes providing leadership and strategic direction for all of AAA's travel services, managing strategic alliances, and spearheading the development of innovative solutions to support AAA clubs. Tune in as Paula offers a comprehensive overview of AAA and delves into the evolution of its programs over the years.

Our conversation touches on various topics including the surge in pent-up travel demand, the resurgence of cruises, and the enduring value of travel agencies. We also explore the continuing popularity of road trips and outdoor adventures such as camping. Paula sheds light on the concept of impact travel, emphasizing authentic cultural experiences that promote environmental and heightened awareness of one's surroundings, citing examples such exclusive curated experiences in Ireland.

Additionally, we learn about the structure of AAA's Diamond program, highlighting its distinctions from traditional star ratings. Our discussion extends to the AAA’s recently launched Trip Canvas platform, designed to offer inspiration, planning tools, and seamless booking experiences.
With valuable insights into emerging travel trends, Paula provides invaluable perspectives for all of us as we navigate the road ahead (pun intended).

Our guest is Melyssa Reeves, President and CEO of Destination Marketing Association of the West. We learn about the changes at DMA West and what the future will bring to this 40-year membership organization. We hear about DMA West's focus on three main events; Technology Summit, CEO Leadership Summit and Education Summit.

We discover how DMA West adds value to those destinations that have budgetary constraints and where opportunities exist for these small and mid-size DMO's. Delve into the heart of DMA West's ethos, where peer-to-peer sharing and learning flourish, fostering an invaluable trust network among industry leaders. We also touch on the significance of technology and how it is being utilized in destinations.

Prepare to be enlightened and inspired as we embark on this enlightening voyage with Melyssa Reeves, charting the course towards a future brimming with endless possibilities for DMA West. All this and so much more!

Welcome back to Part 2 of this insight-rich episode of Tourism Heads & Their Tales, powered by the award-winning agency, Eddy Alexander with Nancy Mammana, Chief Marketing Officer at New York City Tourism + Conventions. This episode explores the complex world of destination marketing. Nancy discusses the relationship and make-up of the board and how re-branding alignment was achieved and highlights the value of advocacy. We learn about the various committees that all have a seat at the table in representing their areas of expertise whether it’s culinary, hospitality, entertainment, etc. 

Nancy enlightens us on the evolving Key Performance Indicators (KPIs), shifting from simple visitation metrics to more comprehensive views on economic impact across the five boroughs. Discover the significance of authentic storytelling in highlighting the essence of neighborhoods, a crucial aspect emphasized by Nancy.

Join us as we discuss emerging trends and forecasts in visitor dynamics, witnessing New York's remarkable growth and pace. Our conversation delves into the realm of partnerships, demographic insights, international promotions, funding, and beyond, unveiling the intricate marketing narrative of New York City and its five boroughs.