In this episode of the Foxwell Founders podcast, Brett Fish, founder of Tag Hero, discusses the importance of tracking and technology in e-commerce.

He addresses the question of whether third-party tracking services provide an edge over Shopify's built-in server-side pixel implementation and provides insights into the perfect tracking setup.

Key Takeaways:

• Who third-party tracking services are most beneficial for.
• Why Shopify's pixel implementation may be just right for you
• When its best suited to move to a third-party tracking service
• The 3 things the best tracking set-ups all have
• The importance of regular testing pixel events
• Why Brett believes the founders membership is so valuable

To learn more about Brett Fish and TagHero you can head to: www.taghero.io

If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership

Jenni-Lyn, the owner of a Snarky Tea, joins Edwin and Tristram to discuss her experience managing the supply chain and inventory for her business. She shares insights on sourcing suppliers, building relationships, and dealing with difficult partners(she landed a deal on Shark Tank).

She emphasizes the importance of inventory management as a strategic differentiator and explains how her company creates excitement by offering limited edition products. She even walks through her strategy for these new product drops. She also shares the value of building a community of superfans and creating a safe space for customers.

Key Takeaways:

• How building strong relationships with suppliers is crucial for a successful supply chain.
• How her willingness to take on different roles helped her overcome challenges in the business and improved efficiency.
• Why inventory management can be a strategic differentiator, allowing businesses to create excitement and cater to specific customer preferences.
• How limited edition products can generate excitement and loyalty among customers.
• The importance of balancing new customer acquisition with serving existing customers for long-term success.
• When to accurately use product drops and revenue generation events to maintain cash flow and drive sales.
• Why AI can be a useful tool in certain areas, but can lack the human experience that is essential for branding.
• The one thing Jenni-lyn leaned into to create simplicity with her inventory management.

To learn more about Jenni-lyn and Snarky Tea you can follow her here

If you'd like to learn more about the Founders Community or want to become a member you can do so here.

In this conversation, Jeff Bekavac, CRO of Swiftstart, shares his expertise on selling on Amazon. He discusses the challenges of dealing with Amazon, the benefits of selling on the platform, and the importance of Fulfilled by Amazon (FBA). Jeff also provides insights on inventory management, standing out in a crowded marketplace, and optimizing product images and titles.

Key Takeaways:

• How selling on Amazon can provide additional revenue and brand awareness.
• Why he recommends Fulfilled by Amazon (FBA).
• The amount of inventory you should be sending to Amazon.
• The 3 things you need when dealing with Amazon's challenges.
• How you should be utilizing Amazon's tools to improve your product listings.
• Why you should never bait or encourage fake reviews on Amazon.
• The margins you can expect to gain selling on Amazon.
• Why Amazon Ads take time, especially for new listings.
• The best ways to differentiate your brand on Amazon vs. your website
• Why product discovery is so valuable on Amazon.

To connect With Geoff reach out to him here: geoff@swiftstart.com

If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership