$100M Offers

How to Make Offers So Good People Feel Stupid Saying No

By: Alex Hormozi

Narrated by: Alexander Hormozi

Length: 3 hrs and 48 mins

Publisher's summary

I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.

Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick and mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no.

Here’s exactly what this book will show you how to do:

• How to charge a lot more than you currently are
• The tiny market, big money process we use to laser focus on niche markets overflowing with cash
• The “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes...for real)
• The value flip...so you never get price compared again (That’s a promise.)
• The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent.
• How to make your product so good, prospects find a way to pay for it
• The unbeatable value equation: to make what you sell worth more than your prospects have ever received
• The delivery cube: to make delivering your products and services cost less but provide more
• The trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old)
• How to enhance your offer so much, prospects buy without hesitating
• The scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
• The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure
• Unbeatable bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
• God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
• Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clients
• And so much more

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

©2021 Acquisition com LLC (P)2021 Acquisition com LLC

Totally Awesome!

Alex has a powerful way of showing how to make sure your offer for your product or service is Killer! It was an eye opener for me. I could never look at creating an offer the same way again! Don't wait another minute. Get the book!

Incredible

Worth 10,000,000x its price in gold. Great pert. Priceless info. I need to do something worthwhile now where I can meet this guy. Enough said.

Fantastic

Highly recommend reading this if you are or want to be an entrepreneur. You won’t be disappointed

Breakthrough information on creating offers…

This book goes far, far beyond the conventional wisdom I’m customer relationships and offer creation in marketing. The approach makes a lot of sense, during a comprehensive strategy it’s designed to build a big business fast. The only challenge I’ve had with the audio version is that there are descriptions of charts and diagrams included, which can be a little bit hard to follow if you are Only hearing about them instead of seeing them. Oh that challenge is easily solved if you get the Kindle version or the paper back for reference. I should just getting both, but maybe I’m a little bit obsessive…

Making this a must read/listen at my company.

While I think the story telling could use some editing, the strategic and tactical advice here is gold.

It solidifies what you already know if you've been in marketing, clarifies what was murky, and gets you planning as you're consumkng on what to implement first in your or your clients businesses.

Incredible

This guy is truly a guru of business and has incredible insight on how to scale business and provide value. Highly recommend

Loved the book buy it to save a ton of time

Loved reading this book, I wish I had it sooner if you haven’t bought it yet do yourself the favor.

Im not just a random audible listener either, I’m someone who listens to 1 at least business book a week (easy to do if you just plug it in vs radio) and have read over 100, I’d give this book more than 5 stars if I could.

Alex does a great job of breaking down how business works at a fundamental and advanced way in a concise digestible manner.

I’ve actually started using some of the processes in this book and am excited to use more.

As a business owner who was gonna do over 1 million this year anyways, this book is just the jet pack we needed. Both I and my partner are grateful for it.

You’ll feel extremely STUPID if you don’t get this offer!

Extraordinary commentary from Alex Hormozi! Unbelievable concepts and psychological twisters to help you understand why people buy premium offers and how to follow a simple equation to create Grand Slam offers for your audience. Whether you already have an offer or just creating your first, this will teach you how to launch or relaunch your offer at the highest price you can conceive, while creating the VALUE to back it up.

With gratitude,
Asmar Gary

WARNING! Don’t Even Think About Trying To Market Your Business Until You Listen To THIS!

After listening to this book I realized that most businesses owners are sending tens, even hundreds of thousands of dollars to their competitors month after month, because they don’t know ( or they don’t apply) the money making secrets revealed in this eye-opening book. My advice to you is this. Stop what you’re doing right now, and LISTEN TO THIS AUDIOBOOK! Your family will thank you!

Applicable Frameworks

The audible was so insightful and most importantly applicable that I constantly paused, replayed and took notes during the entire audible. I will be purchasing the book as well so that I can highlight and apply the frameworks covered in this book.

My two favorite frameworks were (1) the value equation (Dream Outcome + Perceived Value / perceived time delay + perceived effort & sacrifice)

(2) logical vs. psychological solutions!

I highly recommend it!