How big is too big? Images highlight the amazing things your firm does, but they can also bungle your website layout. So how do you fix that? In this episode, we talk tips on balancing aesthetics and practicality to make your firm’s projects stand out.

Highlights:

• Oversized project images on architecture firm websites.
• User frustration with giant images.
• The need for dynamic imagery, including video.
• Importance of optimized image sizes for load time.
• Challenging the default “above the fold” design strategy.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/

You might hear from close friends when they get a promotion or leave a company, but what about the people you don’t keep in touch with as much? You might reach out to someone to find a bounce-back email, or someone you don’t know answering the phone. That’s why it’s important to keep up to date with the people around you and be aware of when they change job titles or leave a company. In this episode, we go over the best practices to keep in contact with everyone through social media, and best practices to reach out to someone after a career move.

Highlights:

• Consequences of Outdated Information.
• Using LinkedIn for Contact Updates.
• Opportunities Arising from Congratulatory Outreach.
• Value of Helping and Connecting Others.
• Observing Market Trends from Job Movements.
• Step-by-Step on Keeping Contacts Updated.
• Reaching Out for Belated Congratulations.
• Expanding Network During Reviews.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/

It’s decision time. It may not be do or die, but how you make your decision can decide whether your team is on board or not. No matter the decision, big or small, it’s important to build a consensus among your team to foster trust and growth. In this episode we talk about the importance of getting everyone’s opinion before moving forward with decisions that impact your firm.

Highlights:

• The importance of consensus brings diverse ideas and comfort.
• Small decisions are a building block to building consensus
• How different backgrounds can offer different viewpoints
• Agreeing on direction and strategies.
• Addressing obstructionists: Clear goals and paths.
• The importance of articulating goals to your team

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/