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Publisher's Summary

Follow along with fictional insurance agency owner Jim Wakefield as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.

For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business.

The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.

©2017 Agency Marketing Machine (P)2017 Agency Marketing Machine

What listeners say about Agents of Change

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    5 out of 5 stars
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Didn’t listen to the one star review

I almost didn’t jump in on this one due to the one star blah blah blah dramatic review. Im glad i didn’t listen to the white noise. No matter what stage your agency’s life is at this is the book for any agency.

Best to listen while taking notes with undivided attention. Don’t have time or staff resources to do everything that is recommended? They have a solution for that as well.

3 people found this helpful

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Sales pitch to buy from author

Blah,Blah,Blah small tease why you should buy our product. Blah,Blah,Blah small tease why you should buy our product. Blah,Blah,Blah small tease why you should buy our product. No real value from cover to cover. Don't believe the lie that at the end they will provide useful information about their fake bla, blah story

2 people found this helpful

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Thought Provocating

Not initially what I expected. But was brilliant & identified the importance of building a strong relationship helps any business grow & become sustainable.

2 people found this helpful

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Inspiring and motivating

Weather you're one person agent, small agency or an seasoned agency needing solutions: this book will help rethink your growth for this coming year.

2 people found this helpful

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buy this book

I have it on repeat and have listened to it a dozen times. Great program

1 person found this helpful

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Lovely story

Didn't learn anything any nuggets or concrete information. I was waiting for the lesson, never got it

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Story with a meaning

Even though it was fiction the meaning was very powerful. In sales there are many ups and downs but when you work as a group to help others, you get back 10 fold. Zig Ziglar has a famous saying, “ help enough people get what they want and you will get what you want.”

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    5 out of 5 stars

something different!

We already have a "give-back" program. I am rethinking our program after reading this book!