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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
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Publisher's summary
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.
In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.
PR 101
- PR’s Difference and Types of PR Roles
Forget Your Story
- Generating News Ideas and News Ideas That Will Actually Run
Your PR Toolbox
- The Press Release and Probably More Important Tools
Understanding the Media
- Media Etiquette and Media Exclusives
- Changing Rules for Differing Media
- Building Media Lists
Working with Print and Online
- Editorial Calendars, Contributed Articles and Blog Posts
Working with Television
- General TV News, Nighttime News and Morning Shows
Working with Radio and Podcasts
- General Radio News, Morning Shows and Special Segments and Podcasts
Operating Like a Newsroom
- Press Events and Photo/Video Opportunities
- Taking Photos/Video for the Media
- Press Conferences
PR Cheats
- Shotgunning Your Approach
- Press Release Distribution Services
Infusing Other Disciplines
- Search Engine Marketing (SEO) PR
- Social Media PR
- Content Marketing
Tying It All Together
- Building Your PR Plan
- PR Timelines and Tactics
- Selecting Audiences
Living the PR Lifestyle
- The Maximized Style
- Becoming a Writer
- Working with Others
- Crisis Prevention
- Media Relationships
- Reporting Your Results
- Discovering Your Story
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Just before the small-time bootlegger Max Gerlach died, he tried to reveal his secret: he was the inspiration for the mysterious Jay Gatsby. It’s a nice story, but was he telling the truth? Veteran reporter Joe Nocera and producer Poppy Damon investigate this century-old literary mystery and uncover untold secrets about the Great American Novel.
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Review - 1/1/22 - Complete Spanish Step By Step
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Only one drawback in my opinion
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What listeners say about A Modern Guide to Public Relations
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Michael Rosenberg
- 02-12-24
Removed the podcast mentions!!
Thank you to the person who wrote about the podcast mentions. I could see how that would be annoying in audio format, so we removed.
Just an aside, you could not get the whole book from listening to the podcast. The podcast is conversations between two people about specific things, maybe mentioned in the book, maybe not.
For example, if you want to know what it’s like to be a public information officer, we interview a public information officer on the podcast. This was mentioned in the book where we’re talking about PIOs as a resource for people to learn more about it.
But I’ve removed those mentions as yeah, annoying! From, the author
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Overall2 out of 5 stars
-
Performance4 out of 5 stars
-
Story2 out of 5 stars
- Kevin Smith
- 12-05-23
All info is on her podcast
She kept sending people to her podcast for information. I didn’t buy this book to be referred to a podcast for info, I wanted the info in this book. Really disappointed.
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