Ready for a salon marketing strategy that brings your hair salon more clients & traffic? In this episode Ambrosia Carey is breaking down the Top 15 marketing mistakes beauty professionals make, and how to start correcting right away.

For an in depth course on marketing: https://ambrosiacarey.teachable.com/p/socialmarketing

For referral links including your own FREE Beacons landing page: https://beacons.ai/ambrosiacarey

Key Take-Aways:

1. Strengths, weaknesses, opportunity, threats

2. Most common marketing mistake for a lot of hairstylists is not understanding their target market.

3. Don’t spend all of your time on Instagram, think of it as fast food.

4. Spend time of Pinterest. A live pin can stay active for up to 2 years.

5. Have a different strategy in different platforms.

6. Removing emotions from making business decisions can bring a new purpose.

7. Think of Instagram as fast food, posts only last 24-36 hours, whereas Pinterest lasts up to 2 years

8. Narrow your marketing efforts to 2 platforms. I social media, 1 SEO.

9. Spend 3-6 months using 1 search engine & 1 social media account & get to know them well.

10. Choose 2-5 KPI’s & check on a weekly basis.

11. Build up your community & invite cross-promoting

12. 59% of business generated on averages comes from email marketing.

13. Take advantage of keyword research.

14. Send a survey to clients to get feedback from time to time.

15. Check your billboards…aka website, links, landing pages to make sure they’re up to date.

Let’s work together on your marketing strategies with a 1:1 One-on-one personalized sessions | Ambrosia Carey - | Stylist Educator

Sponsors:

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