Product Management Technology

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable tools, and real-world examples, this book breaks down the complex world of AI agents and generative AI products into a playbook for driving innovation to help product leaders bridge the gap between niche AI and GenAI technologies and user pain points.

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.

Use this book as your guide to becoming a Product Manager and landing your first Product Management role! This book will provide an actionable roadmap for those who aspire to a career in the rewarding world of Product Management. Product Management is an impactful role that encourages creativity, collaboration, deep learning, and autonomy. With dedication and perseverance, you can develop the skills necessary to become an exceptional product manager. In this book you will learn more about what this role entails, about how to hone skills required, and most importantly, how to apply these ...

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

A book that actually teaches you how to create growth in a product business Solving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations. The book helps them: Reveal the gaps in their business models Clarify the challenges they’re facing Carefully weigh alternative solutions for addressing blockers and driving new growth Learn from their prospects and customers with the right customer research techniques Lay out clear action plans to address the issues Make their organizations more customer-centric It's ...

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

Ever wondered what It takes to transform an early-stage technology startup or nascent organization into an effective software product enterprise? The kind that attracts significant market traction, investment, and ultimately, valuation? It’s not all about genius or luck, but rather, focused execution of good practices over time. The trick is to iterate pragmatically on a path that continuously builds value and results while avoiding costly distractions. If you’re a technology or product leader in one of these firms, or considering a move into the startup world, you’ll find this book ...

"Into The Product Unknown: Mastering the Art of Working In Uncertainty" is a comprehensive and engaging guide for product managers seeking to thrive in the dynamic world of technology and innovation. This insightful eBook delves into the mindset, skills, and strategies required to excel as a product manager in an ever-changing landscape, where uncertainty is the only constant. Author Aston Marlowe shares practical advice, real-world examples, and best practices for navigating the unknown and overcoming challenges in product management. From developing a strong product vision and leveraging ...

If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more.

This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies. This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.

The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and four guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

The Guide to Product Management in Media introduces a multi-step product life-cycle framework for media organizations. It provides a practical set of strategic and tactical guidelines for implementing the product management function within a media organization. The lessons learned from this guide have helped media organizations around the globe implement the product management function and improve existing product development processes.

Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsible for might turn out to be a failure. It turns out that we're all missing an important learning opportunity. Products do fail, and they end up failing for a wide range of reasons. Every product failure is loaded with fantastic learning opportunities for product managers. We just need to take the time and open our eyes to see what we can learn from each failure.