Product Management for Dummies

De: Brian Lawley, Pamela Schure

Narrado por: Chris Sorensen

Duración: 12 h y 54 m

Resumen del Editor

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.  

From defining what product management is - and isn't - to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

• Create a winning strategy for your product  
• Gather and analyze customer and market feedback to maximize revenue 
• Prioritize and convey requirements to engineering teams effectively  

Product managers are responsible for so much more than meets the eye - and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

©2017 John Wiley & Sons, Inc. (P)2019 Tantor

Great content, narrator makes me want to claw my eyes out

This book is a dive into the Association of International Product Marketing & Management (AIPMM) Optimal Product Process, as taught but the 280 Group. The content is fantastic. They provide a detailed introduction to Product Marketing in general and the OPP framework specifically. The book decomposes each step in the process and each deliverable.

The problem, this narrator’s voice tone and timbre come off as board and condescending. So much so that I’ve started and stopped the audio book a half dozen times before giving up and moving to the kindle version.

I thought it was just me so I asked both my manager and my team to review it and ALL of them gave me the same feedback. Terrible vocal performance for a reference/educational topic.

Seriously, get the kindle or paper edition instead.

Outdated and sexist

The overall content is fine, but the sexist tone is shockingly outdated.
Not only do the authors consistently refer to the product manager as ‘he’, they happily switch to ‘she’ for more admin type roles like a scrum master.

I think the worst example has to be the section on how to dress where they actually say”women typically dress one level higher than men” with zero self awareness of the double standard.