Product Management

How to Create Real Value with Effective Product Management

De: James Moore

Narrado por: Jason Belvill

Duración: 3 h y 47 m

Resumen del Editor

If you want to know how to contend with your competitors in the cutthroat world of business, then keep reading....

Trying to wrap your head around product management? You’re not alone.

Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing.

If you ask: "What is the role of a product manager?" The role of product manager (PM) is often referred to as the "CEO of the product". I’ll say that I disagree because, as Martin Eriksson points out, "Product managers simply don’t have any direct authority over most of the things needed to make their products successful - from user and data research through design and development to marketing, sales, and support." PMs are not the CEO of the product, and their roles vary widely depending on a number of factors.

Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

Product management is an interdisciplinary role that reaches across teams to plan, design, and continuously bring better products to the market.

The role evolved out of a set of responsibilities that traditionally fell to lead developers and engineers: scoping out user problems and making critical product decisions.

Since then, it’s become clear that successful product leadership - and shipping successful products - goes beyond the scope of a dev team. It’s a separate function that requires business acumen, a deep understanding of UX design, and product knowledge.

Product managers are responsible for setting a product vision, defining a product strategy and developing a road map that meets both company goals and user needs. (Here’s an excellent introduction to the role of a product manager.)

The primary question they’re out to answer is this:

How do we bring the best possible product to market and grow our business?

In Product Management, you will discover:

• Product strategy
• Product scaling myths
• Steps to building an MVP
• Who can make use of road maps
• Benefits of product innovation
• Why product vision is important
• Steps to creating a successful product vision
• Why you need OKRs
• Tips for getting a good road map
• Design the product
• How to protect intellectual property
• Manufacturing your product
• Critical factors to successful scaling

How is it possible for you to build a website and write programs for it without understanding your customers who will be at the receiving end of your products and services? How do you intend to contend with your competitors? How are you going to motivate your customers and make profits?

In this regard, there is a reduction in the likelihood of success and your startup will just appear exactly like other businesses. This is exactly why it is important for startups and established businesses to use product management techniques to propel their businesses to the top. It is important in laying out the product strategy, creating a blueprint, and developing a product vision that it is in alignment with the brand’s objectives and the needs of the customer.

The hidden tips on ways to develop your business and introduce the most effective product to the market are all exposed in this audiobook. With services ranging from product design to idea management, funding, and creating road maps.

Are you still not sure? Forget about confusion; knowledge can never be superfluous.

If you want to bring the best possible product to market and grow your business, then listen to this audiobook!

©2019 Sergiy Savchenko (P)2019 Sergiy Savchenko

Great resource!

This is the best book I have read thus far as a product management resource. I would recommend it to anyone.

Good book.

The book goes into a lot of detail on how to construct a lean product process however there are several table references when following the audiobook. This becomes hard to follow when you're listening to the book during a commute or are restricted by internet access.

Definitely recommend

The book provides multiple frameworks to structure your thinking and can easily be applied to your own work. I will definitely recommend this book for everyone new to product management.

Good product management

This book describe the difference between a good product management and what separates them from good and great. It teaches them how to take their skills to the next level in order to build higher performing teams and organizations. I completely listen this book and I love it.

Thoroughly enjoyed

This book is a must have for anybody that is going to venture into any kind of business. I thoroughly enjoyed the read and will definitely be looking for more from the same author in the future.

wonderful tips

This book offers useful insights on how to come up with product design road map and provides wonderful tips on managing product. I find the overall content flow to be clear and easy to understand.

amazing and helpful

This was really amazing and helpful. I highly recommend everyone in or trying to get in Product Management role must listen to this.

Great details

If you are looking into more insight into product management, this is the best book. it's full of great examples of leadership, and it details what it means to be a product management. I appreciate this book.

Really good book

Experienced author provides well thought through and practical frameworks, knowledge and advice. Great follow on from Lean Startup. Highly recommend this one.

Great ideas!!

This book has so many ideas and techniques to add to a product manager's or product owner's toolbox. The performance was great on product management.