Marketing Engine

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

Read by the author. A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them...

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

Transform Your Service Business with a Digital Marketing System That Works Around the Clock to Attract Qualified Customers Are you tired of wondering where your next customer will come from? While you're delivering excellent service and running your business, your competitors are building digital marketing systems that consistently generate qualified leads and convert them into loyal clients. Digital Marketing Engine gives you a complete, step-by-step roadmap for building a customer acquisition system that works for busy service business owners who need results, not theory. Why Service ...

The missing manual for startup founders wanting to crack their GTM strategy, scale to $1M+, and find product–market fit If you're building a startup and struggling with early traction, you're not alone. Most early-stage startups fail not because they lack a great idea, but because they never find their growth levers—or they find them too late. As a VC, I’ve seen the same traps play out again and again. That’s why I wrote The Growth Equation. It’s the book I wish every founder had from day one. Inside, you’ll learn how to: Launch with a go-to-market strategy that drives traction ...

SEO Essentials 2025 is your definitive roadmap to mastering modern search engine optimization in the era of AI-driven search. Whether you're an entrepreneur, digital marketer, agency owner, or legal professional, this guide arms you with the tools and strategies needed to dominate online visibility in 2025 and beyond. From keyword research to technical audits, local SEO to content strategy, this book breaks down complex tactics into practical steps you can act on immediately. Written by SEO expert Todd R. Stager, with over 25 years of experience—including years optimizing legal websites...

The AI Mastery 3-in-1 Collection is your roadmap to go from experimenting with AI to building a cash-generating machine powered by automation, precision, and creativity. Whether you’re brand new or already using ChatGPT, this collection bridges the gap between potential and profit.

Transform Your Passion into Profit and Build a Thriving TikTok Shop Business! Discover the secrets to dominating social commerce, driving sales with engaging content, and building a brand that thrives on the world’s fastest-growing platform. In “How to Start a Profitable TikTok Shop Business,” you’ll unlock the strategies and insights needed to turn your passion into a profitable venture. In this completely comprehensive guide, you’ll learn: • How to harness TikTok’s algorithm to maximize your reach and engagement, ensuring your content gets seen by the right audience. • The...

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

Need to grow revenue faster? In this audiobook you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

In the rapidly evolving digital landscape, traditional SEO strategies are no longer enough. 'The New SEO Manual: Enhance Your Web Visibility' is your authoritative guide to navigating the complexities of modern search engine optimization. This book introduces you to Generative Engine Optimization (GEO), a revolutionary approach that focuses on AI visibility and citations, ensuring your brand remains a trusted source in the AI-driven world. - Discover the paradigm shift from rankings to citations and learn how to become a trusted source for AI platforms like ChatGPT and Google's AI Overviews...

Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

You must know what happens with each keyword, which appears, why and if it is possible to gain your place, it may be worthwhile to focus on long-tail terms that allow you to reach a niche of Searches with possibly less competition, but a lower volume of searches but of higher quality. It is very important to make an assessment of your current positioning, the situation in which you are and what your competition is. Analyze how your competitors position in an organic way, which pages of your website are generating traffic or what keywords position. Knowing how your competition acts allow you...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Achieve measurable growth in your business in just 30 days—even if you’re overwhelmed by digital marketing, limited by budget, or new to AI tools. Are you struggling to keep up with ever-changing digital platforms? Wondering which strategies truly drive ROI—and which are just hype? Do you want actionable, up-to-date tactics that actually work for your business, without wasting time or money? If you answered “yes,” you’re not alone. Entrepreneurs, business leaders, and innovators everywhere face the same roadblocks—constant change, information overload, and the challenge of ...

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

Local SEO for Small Business Owners is a guide for local entrepreneurs who would like to learn and understand the best local search engine optimization (SEO) strategies - on-page SEO and off-page SEO and how to market their products and services with Google. Nowadays, when it looks like everybody is competitive and vying for the top spot on search engine rankings and customers’ wish lists, devising an SEO blueprint that stands out is the foregone conclusion. Remember, you want to be better than your competitors!

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.