Mostrando resultados por autor "Greg Kihlstrom" en Todas las categorías

This audiobook explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams, and includes insights and interviews with some of the thought leaders in marketing and customer experience....

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.

The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström explores marketers’ need for a customer journey orchestration, as well as the roles a CJO platform should play, the different types on the market, and how to evaluate and implement a platform once you have selected it.

Learn how to be more successful as a solopreneur by exploring the lives and challenges of seven individuals—each with unique backstories, strengths, weaknesses and opportunities to succeed. What No One Tells You About Working for Yourself Being a solopreneur is tough. Not just because of the logistics—finding clients, setting prices, doing your own marketing—but because it requires you to build structure from scratch. No one tells you what to do next. There’s no onboarding. No roadmap. Just a calendar, a to-do list, and a growing sense that maybe this was more complicated than you ...

Entre las demandas de los consumidores de una mayor personalización y privacidad de los datos y las presiones de la competencia para ofrecer mejores experiencias de cliente omnicanal, las marcas se enfrentan a un dilema: construir una base para el futuro de las relaciones con los clientes o perder relevancia en un mercado saturado. Hacer esto, sin embargo, no está exento de desafíos. Aunque muchas empresas están llevando a cabo transformaciones digitales con el fin de modernizarse y anticiparse a los cambios futuros, estos esfuerzos suelen estar plagados de desafíos y muchos no ...

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an Agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. In this latest book in the best selling Agile ...

What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting, or shared with a customer? While eloquently written prose may inspire and engage any audience for a short time, it is our actions that define both our priorities as well as our future success. Our priorities are what we do not what we saywe’d like to do. This premise forms the foundation of Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes.

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The book explores marketers’ need for a Customer Data Platform, as well as the roles a CDP should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it.

Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: Build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.

In the ever-evolving landscape of digital transformation, The Composable Roadmap by Chad Solomonson and Greg Kihlström emerges as a beacon for organizations striving to navigate the complexities of modern technology architectures. This isn't just a book; it's a manifesto for change, a blueprint for building a future where flexibility and agility are at the heart of business operations.

In this latest audiobook in the best-selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored. The Agile Brand Guide: Conversational Marketing by best-selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format. The audiobook explores how marketing leaders and aspiring leaders can be successful in their implementation of conversational marketing within the customer experience.

We are living in the age of experience. With the proliferation of tools that allow better and more holistic design of customer experience and employee experience, comes an increased ability to measure, analyze, and optimize. This new age of increased integration means that successful CX and EX involves many teams and departments within an organization to become successful.

AI Isn’t a Goal (or a Strategy): How Real Marketers Turn Algorithms into Actual Outcomes Stop treating AI like a magic lamp; start making it earn its seat at the budget table. In this irreverent, field-tested guide, bestselling author and veteran podcast host and consultant to Forture 500 companies Greg Kihlström distills hundreds of conversations with CMOs, data scientists, and the occasional wide-eyed board member into a pragmatic blueprint for enterprise marketing teams. Inside, you’ll explore: Why “AI first” is a slogan, not a strategy—and how framing AI as a supporting ...

Social media isn’t just a time-waster—it’s a game-changer. Whether you’re a seasoned marketer or just starting out, The Agile Brand Guide to Social Media Marketing is your ultimate guide to navigating the ever-evolving social media landscape with confidence and precision. Packed with actionable insights, expert strategies, and real-world examples, this book dives deep into the platforms, trends, and techniques that define modern social media marketing. From crafting authentic organic content to executing high-impact paid campaigns, you’ll learn how to leverage platforms like ...

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. This newly released paperback edition has all ...

The Agile Brand Guide: E-Commerce (2025 Edition) is the definitive resource for marketers, strategists, and digital commerce professionals who need to not only keep up—but lead—in today’s fast-moving e-commerce environment. Curated and edited by Greg Kihlström, this practical guide brings together the voices of top industry experts to deliver actionable insights across the full e-commerce journey: from platform selection to fulfillment and customer retention. Inside, you'll explore: The evolution of modern e-commerce and how to build composable, scalable infrastructures. Strategies ...

Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do.

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits.

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way. Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively. Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customers behaviors and preference is ...