The Revenue Engine

Fueling a B2B High Octane Pipeline

De: Kara Smith Brown

Narrado por: Kara Smith Brown

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:

• Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.
• Track Interest: Identify opportunities and guide prospects through your pipeline effectively.
• Follow Up Consistently: Convert leads into loyal customers with proactive engagement.

Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Kara Smith Brown (P)2024 Kara Smith Brown

excellent for B2B readers

Enjoyed Kara's fresh perspective. B2B is hard and getting harder. The same new "tools" discussed in Marketing Circles across the globe have inverse "hiding techniques" used by targets across all industries. "In God we trust, all others must bring data..." and Kara is an ardent data person. I agree, but there are still things that seemed to be missed in this wonderfully narrated guide. For instance, what happens if you play only in a red sea and inbound signals are limited? How does one navigate the Opt In rules that dominated messaging on all contentents - some more challenging than others (like GDPR). Nonetheless, Kara's focus on intent data is good stuff. Intent is the Holy Grail of B2B - but separating the signal from the noise is a challenge for large and small firms regardless of industry. Recommend the book, it will give anyone in the B2B space something to consider. Cheers to Kara's final suggestion - let's find a way to synchronize, sales + marketing + customer success for better outcomes.