Customer Communication

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you...

You've perfected your pitch. You've memorized every feature. Yet, your potential buyers keep stalling, ghosting, or defaulting to the status quo. You watch revenue disappear into the "analysis paralysis" void, constantly unsure what piece of information they were actually missing. You're an expert, but you're not being trusted. Sound familiar? In Stop Pitching, Start Teaching, veteran sales professional and corporate trainer Scott A. Jordan flips the old script. He proves that the most effective salespeople aren't slick talkers; they are trusted teachers. The confusion causing those stalls ...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that...

A WALL STREET JOURNAL BESTSELLER If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39...

Pleasing the customer to the point they will go out of their way to do business with you isn't hard - in fact, it's ridiculously simple! This book contains everything you, your team, or your entire organizations needs to quickly build and maintain a CX juggernaut. “What’s a CX juggernaut?” you ask. We think the simplest way to explain this is to point to Chick-fil-A. Chick-fil-A is a CX juggernaut. Despite being closed on Sundays and despite the constant calls for boycotts because of stances on controversial issues, the average Chick-fil-A restaurant earns more revenue per year than ...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

This book will transform your career! The 40 Best Sales Techniques Ever is packed with the skills, secrets, and tips that top earners use to beat their quota and make more money. Written by Jonathan Jewett, a sales professional who’s spent 20 years selling software to blue-chip companies, this comprehensive guide will equip you with the power to close the big deals, fill your pipeline, sell more to existing customers, and put rocket to the top of the leader board every quarter. Benefits of this book include: Achieve career success with actionable, field-tested sales techniques Learn the ...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

¿Por qué, aun cuando las empresas tienen toda la intención de ser una empresa de servicio y brindar experiencias a sus clientes, no lo logran? ¿Qué pasa cuando el empleado de una empresa tuvo un mal día personal y el Servicio a Clientes de dicha empresa está en manos de ese empleado? Además, ¿por qué, aun cuando los empleados toman cursos de Servicio a Clientes, siguen las empresas careciendo de este servicio? El hecho de que un empleado sea amable con los clientes no significa que la empresa está llevando una experiencia a sus clientes. Tener empleados o colaboradores que sean ...

Consultative selling is about effective communication, asking questions, finding the results your customer wants. You must be the expert, the customers guide in exploring all aspects of understanding their problem so you can provide a solution. The question is "How and what is needed to be a consultative salesperson?" "Unleashing the Power of Consultative Selling" is the answer. It is not your ordinary sales book. Why? Until now there has not been a book written by someone who lead a sales team, or reorganized a sales team to consultative selling or staffed a new sales team using the ...

'This book will make you better at your job' – Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision – and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much...

The only user-friendly beginner’s guide to Six Sigma Six Sigma is the most common—and perhaps least understood—methodology for streamlining processes in manufacturing, service delivery, management, and almost any other business activity. For business leaders seeking increased efficiency...

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

Read by the authors. An essential guide to master any workplace conflict with confidence and ease, have less drama, better results, and thrive at work. In many workplaces today, workplace conflict is an escalating issue. The shift to remote work and hybrid teams has left many people longing for...

Read by the author. Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients. If you’re searching for ways to ensure your customers...

Real skills for the moments your training manual doesn't cover. Every shift brings a version of the same moment: someone is upset, confused, or pushing back, and you are the person standing there. Conflict Resolution and Communication Skills for Security Officers is a practical, people-first guide built for exactly that moment, written by a security operations manager who has spent years coordinating officers, training new hires, and handling the calls that come in when something goes wrong. This expanded Second Edition walks through a preface and 14 chapters, covering: De-escalation ...

Read by the author. A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In...