Marketing Communications

Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the tops of their fields, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships, and our impact in the world.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.

Stop Shouting. Start Connecting. "Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." —Marty Neumeier, The Brand Gap Tired of yelling into the void, hoping donors notice your mission? Raise Your Voice: A Cause Manifesto is your playbook to ditch the noise and craft a message that turns supporters into champions. StoryBrand Certified Guide and Brand Strategist Brian Sooy distills decades of expertise into bold, actionable strategies that help mission-driven leaders—like you—cut through the clutter....

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

In this audiobook discover many types of successful, fun first sentences that will generate positive engagement from prospects. Our prospects guard their time, so they are especially brutal when judging our first sentences. Most times they make that entire judgment in the first few seconds. You want your prospects on your side when presenting. You can't start with a second sentence, so your first sentence better be good.

The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street. A child of the Great Depression, legendary mathematician Edward O. Thorp invented card...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined.

*** SILVER MEDAL WINNER - 2024 Global Book Awards (Business Development Category) *** "Your Nonprofit Success Awaits! The Essential Reference Guide for All Aspects of Starting & Running a Nonprofit" This award-winning nonprofit book will help you sort out the necessary steps of setting up a new nonprofit and the order to do them for the quickest, easiest result, so you can start running your programs and collecting the tax-deductible donations as soon as possible. From the seed of an idea about starting a new nonprofit to running a successful charitable organization, the book takes you step...

Applying performance techniques to propel your non-acting career can significantly enhance your communication skills, boost your confidence, and make you stand out in your professional field. Performance techniques traditionally associated with actors can apply to a wide range of careers. This book contains strategies to help you leverage your position using performance techniques for success at your job or business.

Imagine your world crumbling as public opinion turns against you, your career hanging by a thread, and your name synonymous with scandal. This isn't just a celebrity's nightmare; it's a situation many individuals and businesses face, often without a clear path to recovery. "How Johnny Depp Survived Reputation Collapse," an unauthorized work by Andrew Dorsy, dissects the intricate process of reclaiming a damaged reputation, offering a compelling case study that transcends the headlines. This insightful guide reveals the strategic communication tactics and ethical considerations essential for...

The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing...

Master the basics of trading and strengthen your portfolio Do you want to trade stocks, but don't know where to start? Are you scared of the risks? Relax! Trading For Dummies takes a measured approach to trading, giving you the basics of trading and portfolio management. This friendly guide will...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

The Wall Street Journal's award-winning business reporter unveils the bizarre and sinister story of how a math genius named Tom Hayes, a handful of outrageous confederates, and a deeply corrupt banking system ignited one of the greatest financial scandals in history. In 2006, an oddball group of...

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...