Buying Psychology

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Buyer Psychology Blueprint: How to Ethically Hijack Attention, Build Trust Fast, and Get Strangers to Buy From You — Even with a Tiny Audience If your content isn’t converting, it’s not your traffic—it’s your psychology. Most marketers try to sell by shouting louder. Brian Duclos built a six-figure affiliate business by doing the opposite—learning exactly how buyers think, what they want, and what’s stopping them from saying yes. In Buyer Psychology Blueprint, you’ll discover a step-by-step system to grab attention, earn trust, and get sales without hype, manipulation, or ...

A modern day classic, The Richest Man in Babylon dispenses financial advice through a collection of parables set in ancient Babylon. These famous "Babylonian parables" offer an understanding of - and solution to - a lifetime's worth of personal financial problems, and hold the secrets to acquiring money, keeping money, and earning more money.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Have you ever walked into a store planning to buy one thing and walked out with a basket full? Or clicked “buy now” on something you hadn’t even considered until a flashing “limited-time offer” made it feel urgent? If so, you’ve been guided by the invisible currents of the psychology of selling. This book is not about shady manipulation or pushy sales tactics. It is about the subtle science of persuasion—those tiny nudges that marketers, advertisers, and salespeople use every day to shape your choices.

In a world fixated on the conventional notion of success—marked by relentless hustle, sacrificing wellbeing, and missing out on cherished moments with loved ones in the pursuit of fame and material possessions—Robin Sharma introduces a paradigm shift. A mindset that will help you own all the gifts life has to offer. In The Wealth Money Can’t Buy, Sharma—leadership expert and the #1 international bestselling author of The 5AM Club—rewires our perception of wealth to include not just financial success, but seven other essential forms of wealth.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.

Step into a supermarket, and you're not just shopping—you’re being studied, steered, and subtly coerced. Don’t Buy the Cheese pulls back the curtain on the hidden architecture of modern grocery stores, revealing the psychological traps, sensory manipulation, and behavioral economics engineered into every aisle, scent, and shelf. From oversized carts that trick you into buying more, to scent machines that simulate fresh-baked bread, this forensic exposé shows how stores convert your attention into profit—without you ever noticing. This isn't about conspiracy. It's about design. ...

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

You're about to discover a proven strategy for how to overcome your shopping addiction for the rest of your life. Millions of people suffer from shopping addiction and throw away their personal and professional success because of this issue. Most people realize how much of a problem this is but are unable to change their situation simply because it's been a part of their mind-set for so long.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Fantasy football is won in the trade market. Drafts set the stage, waivers fill the cracks, but trades decide champions. Yet most managers treat trades like random haggles, sending lowball offers, chasing last week’s points, or panicking at deadlines. Trade Craft delivers a blueprint that transforms chaos into structure, giving you the tools to control your league’s market. This book breaks down the art of trading with a balance of sharp data and locker-room storytelling. Each chapter blends tactical systems with field-tested lessons, teaching you to see trades not as one-off gambles ...

Somehow you find shopping almost addictive and can't help yourself but then, your great purchases soon mount up and you find you have spent quite a bit of money? What are the signs of overspending? What types of buyers exist, do you know? This audiobook makes a great gift and can be listened to from any section or sequentially. These days, the focus is completely on consumerism, and this can make it hard for those who simply like to browse and buy. This audiobook will provide proven insights into shopaholic spending sprees and how to stop, get out of debt, and save money.

Descubre cómo nos convencen y cómo convencemos a los demás, y aprende a defenderte de los malos usos de la persuasión.